HP Color LaserJet 5550dn Printer Q3715A#425 Leaflet
Product codes
Q3715A#425
basis rather than stocking an inventory of pre-printed
materials. The HP Color LaserJet 5550dn printer
allowed them to achieve these objectives. “We can
now customize each brochure and then print a piece
as we need it,” says Steve.
materials. The HP Color LaserJet 5550dn printer
allowed them to achieve these objectives. “We can
now customize each brochure and then print a piece
as we need it,” says Steve.
As is typical in a small, self-run business, time is
extremely precious. “For us to be successful, our printer
has to be fast, easy to use, and capable of delivering
professional-grade quality,” says Annie. “The HP Color
LaserJet 5550dn has been all of that, and more.”
extremely precious. “For us to be successful, our printer
has to be fast, easy to use, and capable of delivering
professional-grade quality,” says Annie. “The HP Color
LaserJet 5550dn has been all of that, and more.”
“But best of all, our response rate has increased by
about 20 percent since we started using the HP Color
LaserJet 5550 and bringing our marketing in-house,”
Steve adds. “If you’re interested in massages on your
river experience, the book highlights massage, and
speaks directly to the potential guest by name. We
believe that’s what elevates Far and Away in the minds
of our clients, and causes them to choose us over our
competitors. And we couldn’t accomplish that if we
outsourced our marketing materials.”
about 20 percent since we started using the HP Color
LaserJet 5550 and bringing our marketing in-house,”
Steve adds. “If you’re interested in massages on your
river experience, the book highlights massage, and
speaks directly to the potential guest by name. We
believe that’s what elevates Far and Away in the minds
of our clients, and causes them to choose us over our
competitors. And we couldn’t accomplish that if we
outsourced our marketing materials.”
“No two of our luxury trips are alike—we customize
each one to our clients’ individual preferences. We
want our marketing materials to reflect this same level
of personalization and attention to detail.”
Steve Lentz, owner, Far and Away Adventures
each one to our clients’ individual preferences. We
want our marketing materials to reflect this same level
of personalization and attention to detail.”
Steve Lentz, owner, Far and Away Adventures
Pleased with the success of the 5550dn, Far and Away
supplemented the 5550dn with a new HP Color
LaserJet CP3505 printer. “While the 5550dn is tied up
printing brochures, the CP3505 can simultaneously
print other collateral as needed, including follow-up
materials,” says Annie. Before, they would have to
perform these tasks separately, which was much more
time-consuming and laborious.
supplemented the 5550dn with a new HP Color
LaserJet CP3505 printer. “While the 5550dn is tied up
printing brochures, the CP3505 can simultaneously
print other collateral as needed, including follow-up
materials,” says Annie. Before, they would have to
perform these tasks separately, which was much more
time-consuming and laborious.
“The HP Color LaserJet CP3505 is lightning-fast,” says
Annie, “and thanks to the easy installation, we printed
150 information packets within 20 minutes of taking
the printer out of the box. And the packets look
absolutely beautiful,” she adds.
Annie, “and thanks to the easy installation, we printed
150 information packets within 20 minutes of taking
the printer out of the box. And the packets look
absolutely beautiful,” she adds.
The new printer also allows the Lentz’s to take their
personalized approach one step further. Not only do
personalized approach one step further. Not only do
prospects get a brochure customized to their interests,
now they get the same personal touch in their follow-up
materials after they book a reservation. “From start to
finish, every element of our entire client package is now
personalized and goes out looking sharp—in less time.”
now they get the same personal touch in their follow-up
materials after they book a reservation. “From start to
finish, every element of our entire client package is now
personalized and goes out looking sharp—in less time.”
The foresight that Far and Away Adventures had using
HP printing technology to facilitate their marketing
goals has paid off. “What we are seeing,” says Steve,
“is more bang for our buck. Better results. And that
translates directly to our bottom line.”
HP printing technology to facilitate their marketing
goals has paid off. “What we are seeing,” says Steve,
“is more bang for our buck. Better results. And that
translates directly to our bottom line.”
Case in point, it usually takes around two years from
the time a client inquires about a Far and Away river
trip until the time they actually book one. This two-year
sales cycle is critical in getting clients to commit. Far
and Away is way ahead of previous years’ pre-
bookings. In fact, 60 percent of the trips for next season
is pre-sold. “We have to attribute much of that to our
new marketing approach and our HP printers,” says
Annie.
the time a client inquires about a Far and Away river
trip until the time they actually book one. This two-year
sales cycle is critical in getting clients to commit. Far
and Away is way ahead of previous years’ pre-
bookings. In fact, 60 percent of the trips for next season
is pre-sold. “We have to attribute much of that to our
new marketing approach and our HP printers,” says
Annie.
“We’re now marketing in a one-to-one world. HP helps
us to do that well,” Steve concludes.
us to do that well,” Steve concludes.
To learn more, visit www.hp.com
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
4AA1-1317ENW, July 2007