Amazon WebStore by Amazon 3.5.1 User Manual

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WebStore by Amazon 3.5.1:  Merchant Manual 
40 
Monitoring Your WebStore Performance
 
There are two primary areas you'll want to monitor performance of your WebStore by 
Amazon:  
1.
 
How many orders are being generated by WebStore by Amazon?  
2.
 
How many visitors are visiting my site, where are they coming from, what are 
they doing on the site, etc.?  
Orders from your WebStore can be viewed in Seller Central > Orders >Your WBA 
Orders. You have to select "WebStore by Amazon" from the drop-down menu before you 
can view your WBA orders. Note that orders in this list might include frauded or 
cancelled orders. Please see the orders in your Amazon.com marketplace (by selecting 
Amazon.com from the drop-down menu) for an authoritative list of orders you need to 
fulfill.  
For Web site analytics, WebStore by Amazon lets you integrate with Google Analytics. 
Please contact Google Analytics to set up an account at 
Once you have a Google Analytics Account, you can copy the Google Analytics 
JavaScript code into the Google Analytics text box.