BENDIX TCH-014-003 Leaflet
Technical
Bulletin
Bulletin No.: PRO-14-03
Effective Date: 9/22/80
Cancels: N/A
Page: 1 of 2
Subject:
FRICTION MATERIAL GOOD, BETTER, BEST
MERCHANDISING PROGRAM
If you attended the DAC meeting in September (that glorious oasis) you heard about our
new packaging image to be phased-in commencing with October 1, 1980 production.
new packaging image to be phased-in commencing with October 1, 1980 production.
The concept is designed to emphasize a Good, Better, Best merchandising program …
to provide important sales literature and technical pieces to support the selling job of
matching the right quality and type of friction material to applications having varying
degrees of severity.
to provide important sales literature and technical pieces to support the selling job of
matching the right quality and type of friction material to applications having varying
degrees of severity.
It is not practical to expect a single type friction material to satisfy all types of service,
and end up the best buy. Quite often the higher price type is the best buy over the long
haul.
and end up the best buy. Quite often the higher price type is the best buy over the long
haul.
In our Good, Better, Best strategy, green label sets are designed for medium duty
service … blue label sets for heavy duty service, and red label sets for extra heavy duty,
or special types of service.
service … blue label sets for heavy duty service, and red label sets for extra heavy duty,
or special types of service.
The product line scope includes seven different types of brake block and two types of
truck segment sets.
truck segment sets.
GOOD
(Green Label)
BETTER
(Blue Label)
BEST
(Red Label)
ST Standard
EM Extra Mileage
HP High Performance
Truck Sets
FK Friction King
ED Extra Duty
S-1100 Special
MET Semi-metallic
EM/MET Combination
ST/S-1100 Combination