Sony KDF-50E3000 User Manual

By selecting the iris option, you can obtain the best brightness and contrast suited for your 
TV viewing.

Automatically detects the brightness of the screen. These options are 
best suited for programs such as movies that often change between 
bright scenes and low light setting scenes.
Auto 1:Recommended option for viewing programs that have larger 

variation in brightness from scene to scene.

Auto 2:Recommended option for viewing programs that have less 

variation in brightness from scene to scene.

With this option, the screen has maximum level of brightness. It is 
suitable for TV viewing in a brightly lit room.

With this option, the brightness is about the standard level.

With this option, the screen is dimmed but contrast is at a maximum. It 
is suitable for TV viewing in a room with low lighting.

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• When Picture Mode is set to Vivid, Advanced Iris option is automatically set to 

Auto 1.

Increases or decreases picture contrast.

Brightens or darkens the picture.

Increases or decreases color intensity.

Increases or decreases the green tones.

Color Temperature
White adjustment

Gives the white colors a bluish tint.

Gives the white colors a neutral tint.

Warm 1, 2

Gives the white colors a reddish tint.

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• Picture Mode settings determine the available Color Temperature options:

Sharpens or softens the picture.

Reduces the noise level of connected equipment, and the VHF/UHF/CABLE input. Select 
from Auto (available only with VHF/UHF/Cable input), High, Medium, Low and Off.

Creates a high-resolution picture with 4 × density, for high quality 
sources (i.e., DVD player, satellite receiver).

Recommended for still pictures.

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• DRC Mode is available only with 480i source. DRC Mode is not available when using 

the Freeze feature.

• DRC Mode is not available when the Game Mode is set to On.

Color Temperature options

Picture Mode for all modes

Cool

yes

yes

yes

Neutral

yes

yes

yes

Warm1, 2

n/a

yes

yes