HP Officejet J6480 All-in-One Printer CB040A Prospecto

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CB040A
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© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional 
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
4AA1-8389ENW, March 2008
Multiple functions, one device
Part of Prudential California Realty, Fine Homes
International
SM
, The Wilkas Group handles both
upscale residential and commercial properties in 
the Burlingame area. High image quality and fast
communications response are critical to competitive
customer service. Versatile features, cost-effective
operation and fast print speed are key to office
productivity. For years, the Wilkases have relied on HP
to deliver. “In the past we tried other inkjets, but they
were short lived,” Wilkas says. “My wife hated them
and we ended up donating them. Then we went back
to HP.”
HP Officejet J6480 All-in-One provides the next
generation of HP performance and reliability. 
The Wilkases print 500 to 800 documents a month,
including brochures, contracts, property descriptions
and Multiple Listing Service (MLS) listings. [The MLS 
is a private database that allows real estate brokers 
to share and research information about properties for
clients.] HP Officejet J6480 is fast, provides a low cost
per page, and saves paper with two-sided printing. Its
high-output quality projects a professional image in all
Wilkas business communications — including MLS
listing printouts with multiple color photos. 
“We’re attaching more and more photos to our
property listings,” Wilkas says. “HP Officejet J6480
delivers excellent photo quality as well as outstanding
overall image quality.” 
“In today’s competitive real estate market, technological
savvy is a must. Our HP Officejet J6480 All-in-One
keeps us at the forefront of operational efficiency and
excellent customer service.”
Alexander Wilkas, The Wilkas Group, Prudential California
Realty, Fine Homes International
SM
, Burlingame, Calif.
The Wilkases also make full use of the device’s
scan, copy and fax features to create, store and 
send business documents to customers and colleagues.
Fast response times and multiple modality options
enable the couple to communicate when and how
the business requires. For example, Wilkas can fax
signed contracts immediately to buyers and brokers
to speed property closings. Fax features include a junk-
fax blocker, 100-number speed dial memory,
and the capability to keep incoming faxes in memory
even during power failure. In addition, HP Officejet
J6480’s wireless connectivity enables the Wilkases
to work from their notebook computers anywhere
in the house. 
“HP Officejet J6480 delivers high impact in a small
footprint,” Wilkas says. “It takes up less space in 
my office, and I like that its two-sided printing is 
good for the environment. It combines in one 
machine what used to take multiple devices to
accomplish. What’s more, it does this reliably 
and with outstanding quality.” 
HP software and supplies add value
To make the most of their HP Officejet J6480 
All-in-One, the Wilkases use HP Real Estate Marketing
Assistant to create their marketing materials. The
software is easy to use and provides professional
features for designing and publishing documents.
On special occasions such as first-time open houses,
the couple will print this material on HP paper. They
always print with HP ink. “If you’re at a critical point
and the cartridge doesn’t work, you lose valuable time
and money,” Wilkas says. “I’d rather rely on HP.
I’ve never had a failure on an HP ink cartridge.” 
Wilkas also is considering an extended warranty for
his HP Officejet J6480. He’s taken them on other HP
devices, including an HP Photosmart Printer he bought
some time ago, which still runs reliably. “All my HP
devices have been workhorses,” he adds.  
For The Wilkas Group, the nationwide real estate
downturn is less a threat than a reminder to remain
in top competitive form. The upscale Burlingame
market remains strong, Wilkas notes. The real estate
agents who are going out of business are those who
entered the market late, lacking professional skills 
and technological savvy. He and his wife, in 
contrast, are seasoned professionals who support 
their own high standards of customer service 
with high-quality HP tools. 
“We’re in this business for the long haul,” Wilkas says.
“HP reliability will be with us all the way.”
Customer solution
at a glance
Primary applications
Marketing materials, 
business communications 
Primary hardware
• HP Officejet J6480 All-in-One
Primary software
• HP Real Estate Marketing
Assistant