Serif WebPlus X4 WPX4-HFMINI-ENG-STA-1 Manual De Usuario
Los códigos de productos
WPX4-HFMINI-ENG-STA-1
Adding Dynamic Content
299
E-Commerce
Understanding e-commerce
E-commerce entails the buying and selling of goods on the Internet. It's difficult
to escape online retailing in any Internet session these days—you've more than
likely used some form of Internet shopping at some point, when buying online
CDs, books, holidays, etc. Any site that supports this kind of e-commerce
activity will typically make use of a shopping cart system and a payment
processing system. A shopping cart is a virtual basket (think of a supermarket
basket) which stores your chosen items and is used in conjunction with a
payment processing system (taking the place of the supermarket's checkout).
to escape online retailing in any Internet session these days—you've more than
likely used some form of Internet shopping at some point, when buying online
CDs, books, holidays, etc. Any site that supports this kind of e-commerce
activity will typically make use of a shopping cart system and a payment
processing system. A shopping cart is a virtual basket (think of a supermarket
basket) which stores your chosen items and is used in conjunction with a
payment processing system (taking the place of the supermarket's checkout).
For major companies, the shopping cart technology is developed in-house
(maybe the payment processing is carried out by a third party company). For
smaller companies or organizations, the shopping cart is normally a brought-in
third-party solution due to the cost/resource limitations. There are many third-
party shopping cart providers that can be used—all account-based and equipped
to accept credit cards instead of using a traditional payment gateway (e.g., by
phone).
(maybe the payment processing is carried out by a third party company). For
smaller companies or organizations, the shopping cart is normally a brought-in
third-party solution due to the cost/resource limitations. There are many third-
party shopping cart providers that can be used—all account-based and equipped
to accept credit cards instead of using a traditional payment gateway (e.g., by
phone).
So where does WebPlus fit into all this? Firstly, WebPlus allows you to choose
one of several specially chosen shopping cart providers and, secondly, it allows
you to connect to the shopping cart provider via a form or link on the WebPlus
page. Forms allow for buying options (colours, quantity) to be set, as well as
calculate tax rates, shipping, bulk items, etc. Links offer simple one-click
purchasing without buying options. The features are provider-specific and as a
result vary widely.
one of several specially chosen shopping cart providers and, secondly, it allows
you to connect to the shopping cart provider via a form or link on the WebPlus
page. Forms allow for buying options (colours, quantity) to be set, as well as
calculate tax rates, shipping, bulk items, etc. Links offer simple one-click
purchasing without buying options. The features are provider-specific and as a
result vary widely.
Configuring your shopping cart provider
A number of different shopping cart providers can be configured within
WebPlus. These are the most commonly used and some, like PayPal®, you may
have come across directly as an eBay® customer. The configuration process
directs you to the provider's own site from where you can sign-up as a registered
user.
WebPlus. These are the most commonly used and some, like PayPal®, you may
have come across directly as an eBay® customer. The configuration process
directs you to the provider's own site from where you can sign-up as a registered
user.
Use the provider's website to find out more about unique shopping
cart features.