Cisco Cisco 3365 Mobility Services Engine
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About This Guide
This guide presents a few essential use cases for using Cisco Connected Mobile Experiences (CMX), Release 10.2 and later.
For detailed information about configuring and managing this product, see the Cisco Connected Mobile Experiences
Configuration Guide.
Configuration Guide.
The Cisco CMX documentation set is available at:
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Finding the Average Dwell Time of Clients
I changed the marketing strategy at my chain of 100+ retail stores. Now I want to know if the
marketing campaign had any effect on customer retention and acquisition. I want to know if the store
location is also a significant factor.
marketing campaign had any effect on customer retention and acquisition. I want to know if the store
location is also a significant factor.
Knowing the average dwell time between branches can greatly influence business decisions. For example, a branch with a much
lower dwell time than others might indicate that a problem exists in that branch either because of the branch layout or poor
staffing. Conversely, an excessively high dwell time might indicate long checkout lines or similar delays, which can be addressed.
Finally, dwell time statistics provide insight into the impact of marketing campaigns by providing data to establish whether the
campaign was successful in achieving its aims.
lower dwell time than others might indicate that a problem exists in that branch either because of the branch layout or poor
staffing. Conversely, an excessively high dwell time might indicate long checkout lines or similar delays, which can be addressed.
Finally, dwell time statistics provide insight into the impact of marketing campaigns by providing data to establish whether the
campaign was successful in achieving its aims.
Step 1
Log in to Cisco CMX.
Step 2
Create zones for your store branches. For details, see the “Creating a Zone” section in the Cisco Connected Mobile
Experiences Configuration Guide.
Experiences Configuration Guide.
Step 3
Create the dwell time widget, as described in the “The Average Dwell Time Widget” section in the Cisco Connected
Mobile Experiences Configuration Guide.
Mobile Experiences Configuration Guide.
Step 4
Choose Analytics > Dashboard.
Step 5
In the left pane of the Dashboard, click the Add icon next to Reports.
The Create New Report window is displayed.
Step 6
Check the Auto-Generate check box.
Step 7
Select the branches (campuses) that you are interested in.
Step 8
Click Done.
The generated report displays the Average Dwell Time by Campus chart with the average dwell time for each branch.
By default, this is displayed in descending order, but can be changed by clicking Edit and selecting in Ascending Order.
By default, this is displayed in descending order, but can be changed by clicking Edit and selecting in Ascending Order.
Step 9
To track changes, for example, after a marketing campaign, change the date of the report to This Week or This Month,
and change the chart to display the dwell data by day or week.
and change the chart to display the dwell data by day or week.
You can then track the changes in dwell time across all the branches over the selected period to assess the impact of
your marketing campaign.
your marketing campaign.