For Dummies Web Design All-in-One 978-0-470-41796-6 Manual De Usuario
Los códigos de productos
978-0-470-41796-6
Chapter 3: Search Engine Optimization and Site Maintenance . . . .593
Understanding Search Engine Optimization.............................................594
Practicing Ethical SEO Techniques............................................................595
Optimizing Your Site for Search Engines...................................................597
Practicing Ethical SEO Techniques............................................................595
Optimizing Your Site for Search Engines...................................................597
Maximizing keywords ........................................................................598
Including descriptive text and hyperlinks ......................................600
Embedding object and image descriptions.....................................600
Adding keyword and description meta tags ...................................601
Updating bland page titles ................................................................603
Including descriptive text and hyperlinks ......................................600
Embedding object and image descriptions.....................................600
Adding keyword and description meta tags ...................................601
Updating bland page titles ................................................................603
Submitting a Site to Search Engines ..........................................................605
Hand-submitting the URL ..................................................................605
Waiting for the site to be listed.........................................................608
Waiting for the site to be listed.........................................................608
Giving Your Site an HTML Site Map ...........................................................608
Deciding what to include on the HTML Site Map page..................609
Creating a Site Map page ...................................................................611
Making the site map accessible........................................................613
Creating a Site Map page ...................................................................611
Making the site map accessible........................................................613
Keeping the Site Relevant ...........................................................................616
Performing site maintenance ............................................................616
Scheduling site updates.....................................................................617
Adding new content regularly ..........................................................617
Moving on............................................................................................619
Scheduling site updates.....................................................................617
Adding new content regularly ..........................................................617
Moving on............................................................................................619
Index........................................................................621
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