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Delivering New Fan Experiences and  
Revenue Growth Opportunities
Cisco® Connected Stadium Wi-Fi is a single converged solution customized to meet 
the unique needs of large crowds of passionate fans as well as handle all of the 
keting, Point-of-Sale, Press Box, etc) 
unique to sports and entertainment environments. By enhancing the coverage and 
capacity of traditional Cisco Connected Stadium Wi-Fi technologies, it provides an 
optimal environment for fans to access an increased array of data applications with all 
types of mobile devices in the venue. 
Consistent and reliable Wi-Fi experiences improves the fan experience, better serves 
customers, and enables revenue gro
applications that span food ordering t
room to engaging 
interactively with fans through trivia contests and voting. These applications can deliver 
compelling in-venue video content from a variety of unique camera angles, such as 
replays, that may only be available in the venue.
Cisco Connect
•  New and enhanced fan experiences
 
- Real-time, uninterrupted access to w
s—
including social media, event and concierge services, and exclusive location-
based applications—that augment the experience
 
- Increased levels of interactivity and personalization to engage fans in compelling 
ways
 
- Uninterrupted voice and text services that allow fans to enjoy the event like never 
before
•  Unique revenue opportunities
 
- Real-time concessions, merchandise and ticket-ordering applications
 
- Targeted promotions, advertisements, and unique sponsor activations
 
- Venue-based services to highlight amenities, provide way
re
• 
 
- Single converged Wi-Fi for employee, operations, and fan-facing needs
 
- Reliable connectivity
 
-
Extending the Experience to Each
The Cisco Connected Stadium Wi-Fi solution uses the video-ready Cisco Connected 
Stadium platform enabling teams to innovate and grow their businesses at the desired 
pace and to capture emerging, in-venue digital trends that showcase video immersion 
Summary
The Cisco Connected Stadium Wi-Fi solution is designed to provide reliable and 
uninterrupted access to tens of thousands of passionate fans at events. Together 
with the Cisco Advanced Services team, which has successfully installed the Cisco 
Connected Stadium Wi-Fi solution at multiple venues, and a comprehensive roadmap 
of new features and products, the Cisco Connected Stadium Wi-Fi solution is leading 
the industry in connecting fans in new and compelling ways.
Learn More 
To learn more about Cisco Connected Sports and Entertainment solutions, visit: 
http://
www.cisco.com/industries/sports
. To schedule a cust
Cisco at 
ask-ciscosports@cisco.com
.
© 2011 Cisco Systems
tes. Cisco and the Cisco Logo are trademarks of Cisco Systems
tes in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party 
trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1007R) 
C45-675365-00    07/11
Cisco Connected Stadium Wi-Fi  At-A-Glance