Cisco Cisco Aironet 3500p Access Point Libro blanco
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
Page 2 of 8
To meet the growing demands for data service, service providers are increasingly selecting Wi-Fi to provide cost-
effective 3G and 4G offload and focusing their cellular resources on voice and text services. Wi-Fi networks have
proven to be effective in handling typical Mobile Internet applications such as email, Google, and Facebook, which
for sports fans often means uploading pictures of themselves at the game. And because venue patrons are often
“sports fanatics,” they also want access to sports-related mobile applications that include the latest scores and
highlights from other games around the league.
effective 3G and 4G offload and focusing their cellular resources on voice and text services. Wi-Fi networks have
proven to be effective in handling typical Mobile Internet applications such as email, Google, and Facebook, which
for sports fans often means uploading pictures of themselves at the game. And because venue patrons are often
“sports fanatics,” they also want access to sports-related mobile applications that include the latest scores and
highlights from other games around the league.
Teams, stadium operators, and stadium vendors also see the availability of public-access Wi-Fi as an opportunity
to improve the fan experience, better serve their customers, and pursue revenue growth opportunities with
stadium-specific mobile applications that span food ordering to finding the closest bathroom to engaging
interactively with fans through trivia contests and voting. These applications can deliver compelling in-venue video
content, such as replays of the last big play or live streaming from a variety of unique camera angles that may only
be available in the venue.
to improve the fan experience, better serve their customers, and pursue revenue growth opportunities with
stadium-specific mobile applications that span food ordering to finding the closest bathroom to engaging
interactively with fans through trivia contests and voting. These applications can deliver compelling in-venue video
content, such as replays of the last big play or live streaming from a variety of unique camera angles that may only
be available in the venue.
Although the emergence of smartphones is the catalyst for expanding Wi-Fi access in venues, there are many
challenges in supporting critical back-office users and a potentially overwhelming number of fans eager for more
and compelling content. For example, operating multiple (competing) Wi-Fi networks in the same area results in
higher deployment costs and degraded network performance. Instead, the preferred approach is to provide a
unified and converged Wi-Fi network capable of supporting all venue services, each with its own Wi-Fi security and
performance requirements. It is equally important to protect critical back-office applications such as ticketing and
point-of-sales (POS) applications from fan access. A variety of tools can be used to meet these challenges by
separating, protecting, and prioritizing Wi-Fi traffic, including the advertisement [[?]] of different network IDs
(SSIDs), the use of different security schemes, and segregating and prioritizing traffic network traffic using VLANs.
challenges in supporting critical back-office users and a potentially overwhelming number of fans eager for more
and compelling content. For example, operating multiple (competing) Wi-Fi networks in the same area results in
higher deployment costs and degraded network performance. Instead, the preferred approach is to provide a
unified and converged Wi-Fi network capable of supporting all venue services, each with its own Wi-Fi security and
performance requirements. It is equally important to protect critical back-office applications such as ticketing and
point-of-sales (POS) applications from fan access. A variety of tools can be used to meet these challenges by
separating, protecting, and prioritizing Wi-Fi traffic, including the advertisement [[?]] of different network IDs
(SSIDs), the use of different security schemes, and segregating and prioritizing traffic network traffic using VLANs.
In addition there are physical challenges to providing adequate coverage and capacity in the venue “bowl.”
Standard Wi-Fi deployments cannot address these challenges. Careful placement of the access points, use of
specific antennas, and unique radio frequency tuning are required.
Standard Wi-Fi deployments cannot address these challenges. Careful placement of the access points, use of
specific antennas, and unique radio frequency tuning are required.
Connected Stadium Wi-Fi
To address these challenges, Cisco
®
has designed the Connected Stadium Wi-Fi solution, which is a unique Wi-Fi
network solution. The solution has been deployed in leading venues, including AT&T Park, Cowboys Stadium, and
Consol Energy Center. This solution delivers high capacity and complete coverage throughout a stadium, and
supports a mix of back-office and fan access applications. Connected Stadium Wi-Fi is built upon Cisco’s
Connected Stadium solution, a single-connectivity platform that supports innovation and growth in sports and
entertainment venues. Cisco continues to introduce solution enhancements and innovative features for high-
density environments that will enable new fan experiences and help service providers to satisfy their increasingly
data-hungry subscribers, while helping teams and stadium operators to engage with their passionate and content-
hungry fans.
Consol Energy Center. This solution delivers high capacity and complete coverage throughout a stadium, and
supports a mix of back-office and fan access applications. Connected Stadium Wi-Fi is built upon Cisco’s
Connected Stadium solution, a single-connectivity platform that supports innovation and growth in sports and
entertainment venues. Cisco continues to introduce solution enhancements and innovative features for high-
density environments that will enable new fan experiences and help service providers to satisfy their increasingly
data-hungry subscribers, while helping teams and stadium operators to engage with their passionate and content-
hungry fans.
The net effect for wireless service providers is twofold:
●
Cellular customers’ data applications work well over a high-capacity Wi-Fi network rather than work poorly
over a congested 3G or 4G network in the crowded stadium.
over a congested 3G or 4G network in the crowded stadium.
●
Because the 3G or 4G network is no longer burdened with bandwidth-intensive data applications, voice
calls and texting work again, eliminating the complaints often heard when fans try to use mobile phones in
this type of harsh environment.
calls and texting work again, eliminating the complaints often heard when fans try to use mobile phones in
this type of harsh environment.