HP Officejet Pro L7780 All-in-One Printer, Fax, Scanner, Copier CB039A#BEX Prospecto

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Big cost savings for high-impact promotional materials
Bultinck notes that Northern Builders prints a full 
spectrum of materials on its HP Officejet Pro All-in-Ones,  
including proposals, site plans, brochures, construction 
schedules and more. “We print everything from 
marketing materials to plans and brochures for 
buildings,” Bultinck says. “We also have proposals 
we need to get out—and general everyday stuff that 
we print, such as e-mails or faxes.”
In terms of pure savings, however, Northern managers 
have been most impressed with the ones they realize 
by printing marketing and promotional materials 
in-house that previously would have been sent out for 
design and printing. Bultinck estimates that using the 
HP Officejet Pro L7000 All-in-One series with HP 88 
Officejet series ink cartridges
 saves the company 
$1,000 a month—or around $12,000 a year! “It just 
became cheaper for us to do that on a monthly basis, 
because we were able to essentially print all of our 
marketing materials in-house.”
Promotional materials printed in-house not only save 
Northern big on external creative and printing costs, 
they also help the company win new jobs. Says Bultinck, 
“We recently landed one of the largest build-to-suit 
construction deals in the state of Illinois. Our in-house 
printing capabilities gave us a competitive edge, as we 
were given short notice as to when our presentation 
would be. We had two business days to compile all of 
our presentation material. This never would have been 
possible without the HP (Officejet) printing capabilities.”
Client-worthy color print quality
In a business where image and presentation can 
mean a serious competitive advantage, print quality 
is paramount. And for color printing that’s worthy of 
Northern’s customers and prospects, Bultinck remains 
impressed by the HP Officejet Pro printing system. “The 
print quality is very good,” he says. “For us to want 
to send materials printed in-house to clients and to 
other brokers says a lot about the print quality. “We’ve 
received good feedback from brokers and clients— 
and potential clients—on our ability to send high- 
quality proposals.”
Speedy printing—and a truly superior 
competitive advantage
In terms of sheer impact on both Northern’s business 
and a client’s impression of the company, Bultinck 
remembers that the HP Officejet Pro L7000 All-in-One 
series helped the company deliver “10 full proposals 
to a Fortune 100 client, including color site plans, 
construction plans, company brochures and  
building brochures.”
The HP Officejet Pro printing system has changed 
the way Northern Builders does business. “We’re 
much more time-and cost-efficient,” he says. “We can 
turn project proposals and construction schedules 
around in a more timely manner.” In terms of a true 
marketplace advantage, he says, “Again, efficiency 
is the best adjective to describe our competitive edge. 
We are a lean company, and we can handle projects 
in a short timeframe, due to our printing capabilities.”
Setup’s a snap, features are ultra-impressive
Bultinck and team worked with the company’s IT 
department to set up and learn the printer’s functions 
within the office environment. And, while his admin 
takes care of changing ink cartridges and other 
routine maintenance, compared to printers he’s used 
in the past, Bultinck says the HP Officejet Pro L7000 
All-in-One series is “easier to use,” “faster” and just 
“more user friendly.”
“These are our first HP printers,” he adds. “We bought 
one initially, and then switched the entire office over.” 
As for specific features that have made an impression on 
him so far, Bultinck cites “the ability to print both sides of 
a sheet of paper in color within a very short timeframe.”
Top ratings, top recommendation
From hardware to speed, to ease of use to paper 
savings, Bultinck rates the company’s HP Officejet Pro 
L7000 All-in-One series a full “five out of five.” And 
asked if he’d recommend that other small businesses 
buy a similar solution, he doesn’t hesitate a bit: 
“Most certainly,” he says. “They are VERY small-
business-friendly.”
To learn more, visit www.hp.com 
© Copyright 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to  
change without notice. The only warranties for HP products and services are set forth in the express warranty 
statements accompanying such products and services. Nothing herein should be construed as constituting an 
additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 
4AA1-8877ENW, March 2008