HP 5700 KY334AW Prospecto

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the Barber Spa concept which ranges from 600-800
square feet. The HP POS systems with Retail Pro are
located behind the elegant marble cash wraps. Three
to four Shaving Specialists in each store use the
systems to complete transactions and to gather
customer data including name, address and phone
number. The managers run local reports and link with
corporate headquarters. 
“Capturing client information is very important,” Malka
says. “The nature of our product is that you replenish
after running out in three months. With the customer
data we capture through our POS system, we know
when they run out and how they prefer to be
contacted. This aims to increase both sales and
profitability, because repeat purchases provide the
highest margins.”  
With its Intel® Pentium® Dual-Core processor and at
least 1GB of memory, each store’s individual HP
rp5700 POS System with Retail Pro delivers the
processing power to run local sales, margin, inventory
and cost reports. Its network connections then link to
corporate headquarters, giving The Art of Shaving the
means to massage data into an enterprise view of
operations.  
“Each store is independent, but because they are all
connected to the corporate system, the data flows back
and forth seamlessly every day,” Malka says. “I can sit
in my office and run performance analyses to see how
the whole enterprise is doing. This way, the company
transforms data into business intelligence. We use the
knowledge to guide inventory management, pricing,
product development—everything to maximize
efficiency, profitability and strategic growth.” 
Growing fast with ease
The Art of Shaving has launched eight new stores in
the past year alone, from coast to coast, and plans to
operate 60 by the end of 2010. The scalability of the
HP rp5700 Point of Sale System with Retail Pro is a key
enabler in this expansion drive. 
“In the previous system of standalones, there was no
way to standardize the security, the users, the
inventory—it all had to be manually done and
manually transferred,” says RTE’s Ramanathan. “With
Retail Pro and the HP POS solution, everything is
prepared at headquarters, and when the new store
location is ready to be implemented, the system is
initialized with all of the setups immediately ready for
rollout.”
“Once we centralized and standardized on Retail Pro
and the HP rp5700 Point of Sale System, it became
easy to add a store,” Malka says. “This kind of
streamlining is essential.”
To learn more, visit www.hp.com
www.retailtechnologyexperts.com
© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
Intel® and Pentium® are trademarks of Intel Corporation in the U.S. and other countries. 
This customer's results depended upon unique business environment, the way it used HP products and services
and other factors. These results may not be typical; your results may vary.
4AA2-0185ENW, October 2008
Contact the HP
Reference2Win Program,
281-514-5755, for more
information.
Customer solution
at a glance
Primary applications
Customer transactions, data
gathering and analytics, targeted
marketing, inventory control
Primary hardware
• HP rp5700 Point of Sale Systems 
• HP USB Barcode Scanners
• HP USB Thermal Receipt Printers
• HP Cash Drawers
Primary software
• Retail Pro software