HP Officejet 6210 All-in-One Printer Q5801A Prospecto

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Other HP solutions on which she relies include 
HP paper and ink cartridge supplies and HP 
business support services. Always hunting for creative
ways to market her products, Perez-Mau uses HP
Snapfish to create photo collages for her website,

www.heavensentjewelry.com

. Snapfish is  an HP

service that offers free, unlimited storage of online
photos, and allows users to edit, customize, upload
and share images at minimal cost. 

“I made my first collage for my business via Snapfish,
showed it to a few people and asked, ‘Guess how
much I paid for this?’” Perez-Mau says. “They said,
‘One hundred dollars? Five hundred dollars?’ I told
them, ‘Less than ten dollars!’ Everybody was just
amazed; it looks so professional. And you know, 
when I see something like this, I’m always thinking
about how I can incorporate it for my business.”

Perez-Mau is a tireless do-it-yourself marketer. She
attends trade shows, woos press coverage and speaks
at business conferences. Heaven Sent Jewelry pops up
on the Internet like a politician at a ribbon cutting—the
Heaven Sent website, blog, e-mail push, Facebook,
MySpace page, YouTube clip. “With these tools, I’m
promoting even when I’m asleep,” she says. 

Perez-Mau will get even more out of her HP 
Officejet 6210 All-in-One as she plans to print her 
own marketing materials for an event this summer.
Previously she’s had to outsource the printing of
promotional items like brochures and information
cards, but now that she knows the many possibilities
oft her HP Officejet, she aims to be her own printer—
and save money doing it.  

Branding is critical to her success. From her initial line
of Swarovski Mommy Bracelets she’s expanded her
product offerings to include bookmarks, bracelets—

even a fun foray into pet jewelry. Her market is women
in general; from there she targets niches such as entre-
preneurial women, religious women and Latina women.

Giving back to the community
Commitment to women entrepreneurs and to her Latino
community also makes Perez-Mau a civic and business
leader. She’s a founding member of the Central
California Hispanic Chamber of Commerce, of 
the National Latina Business Women’s Association 
in Orange County, and of Stay Home Entrepreneurs
(SHE). The Orange County Hispanic Chamber 
of Commerce gave Heaven Sent Jewelry its Small
Business of the Year award. The U.S. Small Business
Administration named Perez-Mau as the District and
Region IX Home Based Business Champion. She 
has been asked numerous times to speak on how 
she uses technology to promote her business.   

“An entrepreneur has to have passion and 
commitment and determination. HP also has passion
and commitment and determination. They’re totally
committed to helping the woman entrepreneur
succeed.”
Addy Perez-Mau, President/Designer, 
Heaven Sent Jewelry, Fountain Valley, Calif.

Some Hispanic business people in the United States,
she says, sometimes face a language barrier; lacking
confidence in their English skills, they shrink from
assertive marketing. “I tell people, ‘You’re the owner!
You’re the CEO! If you don’t go out there and pro-
mote, nothing’s going to happen!’ When I go out
there, I make a statement; my hair is up, my jewelry 
is shining, I’m sparkling and vivacious. I’ve got my 
30 second spiel down. I intrigue people. They want 
to know more about me, and they visit my website.”