Primera Technology 310ds Prospecto

Pictura 310ds is the ideal solution for flexo, offset,

screen or “quick” printers who are looking to build

new profits on short-run printing jobs.

This revolutionary new digital press:

• Generates profitable short-runs

• Eliminates artwork, film, dies, inks, make-ready, 

and clean-up

• Frees up flexo offset, letterpress and screen 

printing equipment for longer runs

• Produces continuous-tone, photo-quality printing 

with no dithering or screen patterns

The people behind Primera Technology, Inc. have 

a rich heritage of developing innovative printing

technologies for a wide range of industries.

Previously marketed under the FARGO brand

name, our products deliver a high degree of

customer value. With years of experience and a

cutting-edge creative vision, we are committed to

providing our customers with exciting breakthrough

products such as the new Pictura 310ds.

Create Your Own Full-Color Labels and Decals – 

Order Pictura 310ds Today!

Pictura 310ds’ built-in Digital DieCut technology makes precise die-cutting easy.

With Pictura 310ds’ exclusive Digital DieCut

™

technology, 

printing and precision die-cutting are incorporated into 

one easy, time-saving step. The built-in cutting process is

simple to initiate – just import the label design, and select 

a cut format. Choose a standard “die cut” design 

(square, rectangle, triangle or circle) or a “contour cut” 

that precisely outlines the image. Once the format has 

been selected, Pictura 310ds automatically cuts the labels 

to fit your specifications. Now you can produce full-color

labels and decals, in any size or shape, in just minutes!

With Pictura 310ds, you can choose from a wide variety

of label and decal substrates, including: paper, vinyls and

even white, silver or gold polyesters. Simply call to order

any printing materials and matching ribbons that you

need.

With its unique ribbon-based print system, Pictura 310ds

allows you to match and produce virtually any

Pantone color on a wide variety of

substrates. Pictura 310ds also

incorporates our easy-to-use

PrimaColor

™

software to assure

brilliant, accurate color

matching for your full-

color photographic

images. From one-color to full

process-color jobs, you’re assured of

quality that exceeds your expectations every time.

Unlike other digital presses, Pictura 310ds uses a

paneled ribbon system which prints process and

spot colors automatically – so you get convenient,

hands-free printing! Since there’s no need for ribbon

changes between colors, simply set up your job and walk

away. Our paneled dye-sublimation ribbons even include

a built-in clear overlaminate to 

protect against abrasion and fading.

Pictura 310ds is operated with our powerful PressPrint 

software, developed specifically for label and  decal

converting. This easy-to-use program allows you to 

import customer files, multiply images, print, and 

die-cut automatically.

A world of production possibilities are at your 

fingertips with the new Pictura 310ds Digital Label & 

Decal Press. With Pictura 310ds, you can print and cut 

labels or decals in any color, size or shape – directly 

from your desktop computer! This innovative press 

works automatically, printing and cutting in one 

simple, unattended process.

Pictura 310ds utilizes our advanced resin thermal and 

dye-sublimation ribbon-based printing technologies to

fuse images permanently onto the print media through

heat and pressure. The results are as impressive as the

technology itself – detail is sharp, and colors are bright

and vibrant.

Our RasterText

™

image enhancement feature allows

Pictura 310ds to print text as small as 6 points with

incredible clarity. Variable information such as serial

numbers can also easily be inserted into each label

printed. And for your packaging needs, Pictura 310ds

prints high-quality, scannable bar codes directly onto any

type of label.

The innovative technology of the Pictura 310ds assures 

that all of your labels and decals are produced

with immaculate, photo-quality detail!