IBM SG24-6320-00 Manuel D’Utilisation

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6320ch_sum_of_changes.fm
Draft Document for Review July 28, 2004 7:33 pm
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Keeping Commerce Applications Updated WebSphere Commerce 5.1 to 5.6 Migration Guide
In this model, the business can be a retailer, a manufacturer, or any other 
business that sells goods or provides services directly to consumers.
B2B direct
The B2B direct model supports commerce transactions between two businesses 
or parties. The transactions may involve products, services, or information 
exchange. In the B2B direct model, customers may be business buyers, 
resellers, distributors, or trading partners. The customers obtain information 
about the products or servers and are able to purchase or otherwise obtain the 
goods or services directly from the seller.
2.5.2  Value Chain
Value chains support transactions involving multiple enterprises or parties. 
Products, goods, services, or information are delivered through the parties of the 
value chain from producers to end users. A value chain also has relationship and 
administrative aspects, that is, you can manage the relationship of the partners 
or enterprises in your value chain, as well as offer some administrative services 
to those parties. As a result, value chains must manage the two sides of their 
businesses: their customers and direct sales, and their channel partners and 
suppliers. Each of these sides requires its own management channels and 
practices. 
In order to manage their relationships with partners or suppliers, value chain 
business models usually include a hub (in WebSphere Commerce known as a 
hub store). Value chain administrators can administer the operational aspects of 
the value chain in the hub store, including enabling partners or suppliers to 
participate in the value chain, that is, registering them, setting them up, creating 
collaborations. Partners and suppliers can also access the hub store to complete 
administrative tasks such as registering users.
In order to sell directly to customers (direct sales), value chains usually include a 
store front, where customers can purchase their good or services directly. 
WebSphere Commerce supports the transactions through, and relationship 
management of the following two types of value chains:
Demand chain
A demand chain is composed of the organizations that sell a business’ goods or 
services. An example of a demand chain would start with the buyers who make 
the purchase transaction, the resellers who sell the manufacturer’s goods, and 
the manufacturer who produce the goods. Direct sales channels are also 
supported by demand chains. In direct sales channels, the demand chain owner 
sells directly to customers or business partners.