Nikon V1 Brochure

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Twenty years ago, the first digital camera was introduced.  

Since then, photographs and videos have become dramatically more accessible. 

The world of photography and cinematography has evolved from one 

that offered people the creative freedom to shoot images or videos they desire, 

to one that explores new ways of enjoying their unique digital creations.

To meet today's expectations for imaging, we, at Nikon started once again 

from scratch, from zero.  We took a completely fresh look at digital cameras 

to create the one camera that would satisfy all needs. 

We have combined the most advanced functions with operability 

that is both simple and universally intuitive.  We have balanced excellent portability 

with unparalleled image quality.  We are not only offering the freedom 

to shoot high-quality still and moving images, but also an entirely new way 

of visual expression that combines the best of imaging with music.

What’s more, we have overcome the challenges and limitations of 

the past to create a game-changing, uniquely different camera.

We introduce the new, advanced camera with interchangeable lenses, 

Nikon 1 <One>.   Nikon 1 <One> will give you greater creative freedom 

and bring to life the joy and excitement you experience.

A casual, compact versatile camera delivers stunning image quality which is 

perfect for capturing a snapshot of your daily life or an extraordinary landscape.

Share and cherish the beauty, the smiles, and the joy of your life.

All of these new and exciting possibilities are here in one.