Cisco Cisco 3365 Mobility Services Engine

Finding the Number of Visitors to a Retail Store Department

As the manager of a retail store chain, I want to see which store gets the most and least number of
visitors to the men’s shoe department.

The management team of a retail store chain needs a breakdown of the top few performing and underperforming store locations
when it comes to attracting customers (foot traffic) to their men's shoe department.

Step 1

Step 2

Create men’s shoe department zones in each floor map. For details, see the “Creating a Zone” section in the Cisco
Connected Mobile Experiences Configuration Guide.

Step 3

Choose Analytics > Dashboard.

Step 4

Create a Visitors report for the week by performing the following steps:

In the left pane of the Dashboard, click the Add icon next to Reports.

The Create New Report window is displayed.

Click Customize to specify the widget options.

In the Visitors widget, click Add Widget to Report and select the number of Visitors widgets as 1.

From the Focus Area Filter drop-down list, choose the level Zone, and choose all the men's shoes department zones.

In the Date & Time Filters area, select the time range to This Week.

Click Done.

The newly created report is displayed.

Step 5

From the Summary drop-down list, choose the Chart view. By default, the widget appears in the Summary view.

Step 6

From the View Visits drop-down list, choose View Unique Devices.

Step 7

From the by Day drop-down list, choose by Zone.

Step 8

From the in Ascending Order drop-down list, choose in Descending Order.

The highest bar in the chart shows the store that had the most visitors for the week. The lowest bar in the chart shows
the store that had infrequent customer visits.

Note

You can also use a heat map to track the least or most number of visitors. For more information about performing a
heat map analysis, see the “Performing Heatmap Analysis” section in the Cisco Connected Mobile Experiences
Configuration Guide.