Cisco Cisco 3350 Mobility Services Engine Guide De Démarrage

At-a-Glance

Engage More Customers, Deliver Better Business Results

Cisco® Connected Mobile Experiences (CMX) is a location-based
solution that uses your Cisco wireless infrastructure to deliver
personalized content to mobile devices and gather customer insights to
make smarter business decisions.

Use CMX to meet many of your organization’s top priorities:

• Learn about customer behaviors with analytics such as dwell times,

high traffic zones, and heat maps.

• Acquire new customers and retain existing ones by providing more

engaging experiences at your venue.

• Increase revenue by providing visitors with content and promotional

offers that match their preferences and location.

• Improve customer experiences by simplifying mobile guest

connectivity.

Cisco CMX can be deployed as either an on-premises or a cloud-
based solution. Both options make use of your on-site Cisco wireless
infrastructure but differ in how they are managed.

• With the on-premise offering, CMX is hosted locally within your

organization. This deployment model is recommended if you prefer a
CapEx buying experience and need greater management control.

• With CMX Cloud, the solution is hosted in the cloud. This deployment

model is ideal if you prefer an OpEx buying experience or are looking
for a simplified deployment and faster consumption.

How Different Industries Use CMX

Here are some ways diverse industries are using CMX to capitalize
on the 11.5 billion mobile-ready devices and connections expected
by 2019

• Hospitals help patients and visitors navigate to the right clinic on time

and show them nearby services they can use.

• Educational institutions personalize the learning experience and issue

location-based safety alerts directly to student smartphones.

• Airports help travelers find departure gates quickly and provide

itinerary updates.

Cisco Visual Networking Index™ Mobile Forecast, February 2015.

Cisco Connected

Mobile Experiences

Detect mobile devices and

engage users with targeted,

personalized information so

you can:

• Understand customer behavior

and capitalize on it

• Build new ad revenue through

third-party mobile advertising

opportunities

• Engage and assist customers

in relevant ways

• Enhance customer

experiences and increase

their loyalty

• Grow your sales and improve

business operations