Wiley Google AdWords For Dummies, 3rd Edition 978-1-1181-1561-9 Manuel D’Utilisation
Codes de produits
978-1-1181-1561-9
Chapter 1
Profiting from the
Pay Per Click Revolution
In This Chapter
▶
Introducing AdWords
▶
Understanding the difference between AdWords and other forms of advertising
▶
Getting an overview of direct marketing
▶
Seeing AdWords through your prospects’ eyes
H
ave you ever bought an ad in the Yellow Pages? If you did, maybe you
were terrified and didn’t know what to write or how big an ad to buy.
were terrified and didn’t know what to write or how big an ad to buy.
Maybe you weren’t sure which phonebooks to advertise in or what head-
ings to list under. Perhaps you had to pay thousands of dollars for an ad
you wouldn’t be able to change for the next 12 months. And then there were
those recurring nightmares that you mistyped the phone number, and some
baffled hairdresser in Winston-Salem would receive thousands of calls from
your customers.
ings to list under. Perhaps you had to pay thousands of dollars for an ad
you wouldn’t be able to change for the next 12 months. And then there were
those recurring nightmares that you mistyped the phone number, and some
baffled hairdresser in Winston-Salem would receive thousands of calls from
your customers.
Given all that, you will undoubtedly appreciate the significance of Google
AdWords as a revolution in advertising.
AdWords as a revolution in advertising.
You can set up an AdWords account in about five minutes for five dollars. Your
ads can be seen by thousands of people searching specifically for what you
have, and you don’t pay one red cent until a searcher clicks your ad to visit
your website. You can change your ad copy any time you want. You can cancel
unprofitable ads with the click of a mouse. You can run multiple ads simultane-
ously and figure out to the penny which ad makes you the most money.
ads can be seen by thousands of people searching specifically for what you
have, and you don’t pay one red cent until a searcher clicks your ad to visit
your website. You can change your ad copy any time you want. You can cancel
unprofitable ads with the click of a mouse. You can run multiple ads simultane-
ously and figure out to the penny which ad makes you the most money.
Beyond that, you can even send customers to specific aisles and shelves
of your store, depending on what they’re searching for. And you can get
smarter and smarter over time, writing better ads, showing under more
appropriate headings, choosing certain geographic markets and avoiding
others. When your ads do well, you can even get Google to serve them as
online newspaper and magazine ads, put them next to Google Maps locations,
and broadcast them to cell phones — automatically.
of your store, depending on what they’re searching for. And you can get
smarter and smarter over time, writing better ads, showing under more
appropriate headings, choosing certain geographic markets and avoiding
others. When your ads do well, you can even get Google to serve them as
online newspaper and magazine ads, put them next to Google Maps locations,
and broadcast them to cell phones — automatically.
05_9781118115619-ch01.indd 11
05_9781118115619-ch01.indd 11
11/3/11 11:30 AM
11/3/11 11:30 AM
COPYRIGHTED MATERIAL