Wiley Salesforce.com For Dummies, 4th Edition 978-0-470-59071-3 Manuel D’Utilisation
Codes de produits
978-0-470-59071-3
Chapter 1
Looking Over Salesforce
In This Chapter
▶
Solving business challenges
▶
Extending the value of what you have
▶
Deciding what Salesforce size fits you
Y
ou might not realize it yet, but every time you log in to Salesforce,
you’re accessing an extremely powerful lever of change for you, your
you’re accessing an extremely powerful lever of change for you, your
group, and your company.
Sounds like a tall order, but consider this: What value do you put on your
customer relationships? Your partner relationships? If you’re a sales rep, it’s
your livelihood. And if you’re in management, you have fewer assets more
valuable than your existing partner and customer base. What if you had a
tool that could truly help you manage your partners and customers?
customer relationships? Your partner relationships? If you’re a sales rep, it’s
your livelihood. And if you’re in management, you have fewer assets more
valuable than your existing partner and customer base. What if you had a
tool that could truly help you manage your partners and customers?
Salesforce isn’t the first customer relationship management (CRM) system
to hit the market, but it’s dramatically different than the other CRM systems
you might have used (spreadsheets and sticky notes count as a system, too!).
Unlike traditional CRM software, Salesforce is an Internet service. You sign up
and log in through a browser, and it’s immediately available. Over the years,
describing these types of Web-based business services has evolved. The cur-
rent nomenclature uses cloud computing, where the customers access “the
cloud” (that is, the Internet) for their business needs, and are not required
to install any traditional software on, presumably, Earth. As long as you have
an Internet connection, you can be anywhere in the world and have access to
the clouds.
to hit the market, but it’s dramatically different than the other CRM systems
you might have used (spreadsheets and sticky notes count as a system, too!).
Unlike traditional CRM software, Salesforce is an Internet service. You sign up
and log in through a browser, and it’s immediately available. Over the years,
describing these types of Web-based business services has evolved. The cur-
rent nomenclature uses cloud computing, where the customers access “the
cloud” (that is, the Internet) for their business needs, and are not required
to install any traditional software on, presumably, Earth. As long as you have
an Internet connection, you can be anywhere in the world and have access to
the clouds.
Salesforce customers typically say that it’s unique for three major reasons:
✓
Fast: When you sign on the dotted line, you want your CRM system
up yesterday. Traditional CRM software can take more than a year to
deploy; compare that to months or even weeks with Salesforce.
up yesterday. Traditional CRM software can take more than a year to
deploy; compare that to months or even weeks with Salesforce.
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