Canon EOS 5D Mark IV Manuale Istruttivo

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: Setting the White BalanceN
To the human eye, a white object looks white regardless of the type of 
lighting. With a digital camera, the white for color correction basis is 
decided depending on the color temperature of the illumination, and 
then the color is adjusted with software to make the white areas look 
white. With this function, pictures with natural color tones can be taken.
White Balance
 
You can also set this with the [z2: White balance] screen.
 
To switch between Auto [Q] (Ambience priority) and [Qw] (White 
priority), use the [z2: White balance] screen (p.194).