Wiley Facebook Marketing: An Hour a Day 978-0-470-56964-1 Manuale Utente
Codici prodotto
978-0-470-56964-1
1
■
In
t
e
r
n
e
t M
a
r
k
e
t
In
g 1
9
8
5
–
2
0
1
0
1
Internet Marketing
1985–2010
Today, computer usage is a pervasive part of our
lives. It’s hard to believe that wasn’t so just a little
more than a generation ago. Even so, Internet
marketing and social media aren’t exactly new
concepts. Even the earliest online services included
a variety of marketing options to help businesses
tap into this vast new marketplace of consumers.
How did the industry evolve over the years?
lives. It’s hard to believe that wasn’t so just a little
more than a generation ago. Even so, Internet
marketing and social media aren’t exactly new
concepts. Even the earliest online services included
a variety of marketing options to help businesses
tap into this vast new marketplace of consumers.
How did the industry evolve over the years?
Chapter Contents
The Humble Beginnings of Social Marketing
The Emergence of Social Networks
Social Media by the Numbers and by Feel
What Social Media in 2010 Tells Us about
The Emergence of Social Networks
Social Media by the Numbers and by Feel
What Social Media in 2010 Tells Us about
the Future of Marketing
Realistic Social Marketing Expectations
A Few Thoughts Regarding Consumer
A Few Thoughts Regarding Consumer
Engagement
569641c01.indd 1
3/22/10 3:37:50 PM
COPYRIGHTED MATERIAL