Wiley Internet Marketing: An Hour a Day 978-0-470-63374-8 Manuale Utente
Codici prodotto
978-0-470-63374-8
Understanding
Today’s Internet
Marketing
Developing a book on Internet Marketing is a
tricky prospect. There are so many “flavors” of
internet marketing, and this is no exception. The
purpose of this chapter is really to introduce you
to the flavor of the rest of the book, the over-
arching theme that will resonate throughout each
chapter. That is, everything starts based on your
business goals, all of the “parts” of online mar-
keting are interdependent, and everything must
be measured in order to have a complete view.
tricky prospect. There are so many “flavors” of
internet marketing, and this is no exception. The
purpose of this chapter is really to introduce you
to the flavor of the rest of the book, the over-
arching theme that will resonate throughout each
chapter. That is, everything starts based on your
business goals, all of the “parts” of online mar-
keting are interdependent, and everything must
be measured in order to have a complete view.
Chapter 1
A Holistic Approach
Chapter 2
How Search Engines Work
Chapter 3
Rankings or Profit? Establishing Your Business Goals
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