Wiley Email Marketing: An Hour a Day 978-0-470-38673-6 Manuale Utente
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978-0-470-38673-6
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Understanding Email
Marketing Today
Marketing Today
Email marketing means different things to differ-
ent people. Some see it as a critical communication
link between consumers and the brands they trust
and love; others see it as a thinly veiled, intrusive
marketing tool. Either way, the email marketing
you conduct today faces stiff competition from the
email communication that is now the backbone
of our digital lifestyles. This chapter starts with a
brief history of email marketing and then looks at
the value email marketing offers companies today.
Chapter Contents
How We Got Here
What Email Means to Your Audience
The Five Types of Email
Understanding the Economic Impact of Email
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