Wiley SugarCRM For Dummies 978-0-470-38462-6 Manuale Utente
Codici prodotto
978-0-470-38462-6
Chapter 1
Adding Sugar to Your Life
In This Chapter
▶
A history of Sugar
▶
A few basic concepts
▶
Understanding what Sugar does
▶
Determining who should be using Sugar
▶
The different flavors of Sugar
S
o what is SugarCRM, anyway? I find that one of the hardest things that
I have to do with SugarCRM is to explain exactly what it is. In this chap-
I have to do with SugarCRM is to explain exactly what it is. In this chap-
ter, I give you a bit of background into the company and explain some of the
terms that you’re likely to hear bantered around. I also give you a few ideas
on the types of folks who are using Sugar, and give you a few ground rules
that I’ve established over the years after watching new users wrestle with
certain aspects of CRM. I even point out the various flavors of Sugar.
terms that you’re likely to hear bantered around. I also give you a few ideas
on the types of folks who are using Sugar, and give you a few ground rules
that I’ve established over the years after watching new users wrestle with
certain aspects of CRM. I even point out the various flavors of Sugar.
The History of Sugar
It’s not imperative that you commit the history of SugarCRM to memory, but
I do think it can give you a bit more of an understanding as to why the soft-
ware is so functional — and why it will work so well for your business.
I do think it can give you a bit more of an understanding as to why the soft-
ware is so functional — and why it will work so well for your business.
Once upon a time, there were three young men. I could refer to them as the
three Musketeers, but actually, they were John, Jacob, and Clint. They had
brains. They were tech-savvy. They had a vision. Unfortunately, they didn’t
have a lot of money.
three Musketeers, but actually, they were John, Jacob, and Clint. They had
brains. They were tech-savvy. They had a vision. Unfortunately, they didn’t
have a lot of money.
Our three heroes soon found that their one edition of Microsoft Office (Student
Edition) wasn’t sufficient to run a business, so they sought out low-cost alterna-
tives. As their coffers were limited — okay, they were empty — they discovered
Open Office, a free alternative to the more expensive Microsoft Office software.
Like Scarlet O’Hara, they vowed never to go software hungry again and to pur-
chase the more robust Office when their business expanded.
Edition) wasn’t sufficient to run a business, so they sought out low-cost alterna-
tives. As their coffers were limited — okay, they were empty — they discovered
Open Office, a free alternative to the more expensive Microsoft Office software.
Like Scarlet O’Hara, they vowed never to go software hungry again and to pur-
chase the more robust Office when their business expanded.
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