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Grandville Printing transforms large Midwest
retailer’s weekly shelf sign program
The times are changing for Grandville Printing
Company. It’s almost required in today’s competitive
printing industry. Looking for better solutions,
Grandville worked with one of its key customers,
Meijer, to reduce in-store labor with a centralized,
automated, streamlined workflow process, saving the
company significant dollars the first year alone using
HP Indigo digital press technology. 
Grandville Printing Company has seen a lot of
changes since its founding in 1956. Then, it was a
newspaper printer. Today, the Michigan printer offers
end-to-end print communications solutions, from design
and database management, to marketing, to mailing
and fulfillment. 
“The variable data, on-demand printing supported by HP Indigo technology
has enabled Grandville to deliver a solution that transformed the operations
of one of our best customers. We took a labor-intensive, decentralized
process and turned it into an efficient, automated, centralized process.”
—Chris Nunez, Director of Digital Printing, Grandville Printing Company
Objective: 
Improve the labor-intensive but business-critical
process major retailers use to produce updated
shelf signage every week  
Approach:
Centralize sign production by leveraging on-
demand, variable print technology 
IT improvements: 
• Print production more efficient
• Scalability means clients, jobs of any size can
be accommodated
Business benefits: 
• Major reduction in store labor
• Color product images and logos dramatically
improve the look of stores
• Leveraging HP relationship, which helps nurture
digital printing business
• Scalable HP presses, servers means printer can
grow as client base grows
HP customer case
study: With HP
Indigo press brief,
printer creates
groundbreaking
digital solution
Industry: Printing and
publishing