HP ProLiant BL480c Intel® Xeon® E5410 Quad Core Processor 2.33 GHz 12MB 2GB 1P Blade Server 459500-B21 Dépliant

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459500-B21
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Supporting a heavy auction schedule
Demands at a typical Ritchie Bros. auction are heavy. 
Auctions can be one-, two-, or even more than 
three-day events with close to 1,300 lots being sold. 
More than 1,400 onsite and online bidders typically 
register for each industrial auction the company 
holds. Each of the 38 sites has three or four of these 
auctions a year—about 10 auctions a week during 
the peak season. “At every site, Shorty is providing 
the horsepower to conduct the auction,” Karmody 
says. “That’s the ultimate test, seeing the new system 
working as it should.”
Auction downtime would be catastrophic. One day of 
downtime during an auction could mean millions of 
dollars in lost auction proceeds. “With the  
HP BladeSystem, we have redundancy,” says 
Karmody. “That’s a big step for us in terms of ensuring 
uptime. And we can deploy a virtualized server in 
about 20 minutes compared to as much as a full day 
for a traditional rack-mounted server.”
Getting real-time visibility
The processing power of the HP BladeSystem enables 
Ritchie Bros. to upgrade its software and eliminate the 
one-day lag time for batch processing required by 
the previous solution. “As a result, executives at the 
head office will be able to monitor buying trends and 
track customer movements in real time, enabling more 
informed decisions,” Karmody says.
The new solution also improves the customer 
experience. “Some of our U.S. customers travel from 
state to state, perhaps attending our auctions to buy 
trucks,” Karmody explains. “The new system saves 
customers from having to register again when they get 
to another state.” 
“HP delivered excellent service to Ritchie Bros., 
ensuring that the entire process ran smoothly. We met 
our schedule of 38 sites in five months.”  
—Andy Karmody, Ritchie Bros. Auctioneers
HP Insight Control software tools centralize and 
simplify server management. “We’re planning to use 
the HP Insight Control suite to deploy, monitor and 
control our servers from our data center in Vancouver,” 
Karmody says. “This already proved critical at our site 
in the Netherlands.”  The installation was complete 
there, he explains, but the air conditioning in the 
server room shut itself off when someone was doing 
maintenance on it. 
“The HP Insight Control system health monitoring 
feature tracked rising temperatures in the server closet 
and sent an alert to our IT headquarters in Canada,” 
Karmody recalls. “We intervened, quickly resolved the 
problem and prevented damage to the servers.” 
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“HP Factory Express saved us at least a half-
day of work per enclosure. My IT person just 
plugged in the system and had it up and 
running within an hour.”
—Andy Karmody, Manager of IT 
Deployment, Ritchie Bros. Auctioneers