Incentive Publications PM40801507 Manuale Utente
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THE MAGAZINE OF THE INCENTIVE MARKETING ASSOCIATION CANADA – COUNCIL
SUMMER 2007
ALSO IN THIS ISSUE
:
MARKET
SEGMENTATION
SEGMENTATION
Know thy end-user
FROM OBJECTIVE
TO DELIVERY
TO DELIVERY
Research puts
Boomerang Tracking
in the driver’s seat
Boomerang Tracking
in the driver’s seat
READING,
WRITING…
REWARDING
WRITING…
REWARDING
Back to school season
excellent marketing
opportunity for the
Canadian incentive
industry
excellent marketing
opportunity for the
Canadian incentive
industry
w w w. i m a c a n a d a . c a
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