HP Designjet Z6100 60-in Printer Q6652C Dépliant

Reischling Press reinvents itself with HP Indigo Presses, 
HP Designjet Printers

Like many commercial print shops, Reischling Press,
Inc. entered the 21st century facing shrinking margins
and ferocious competition. In response, the company
reinvented itself. RPI today is one of the largest U.S.
providers of printing fulfillment and logistics for
partners that provide online services to consumer
customers. In this new market space, RPI for the past
two years has experienced phenomenal growth—100
percent a year on average, with similar expectations
for 2008. Underlying this extraordinary industry
success is a large fleet of HP Indigo presses and HP
Designjet Printers. 

“In this market, it’s all about innovation. Our HP Indigos and HP Designjets
give us the flexibility, reliability and high quality we need to deliver the
constantly evolving product lines our partners demand.”  
–John Perez, CEO, Reischling Press, Inc., Tukwila, Wash. 

Objective: 

Expand capabilities in growing market for digital
printing fulfillment 

Approach:

Deploy fleet of HP Indigo press 5000s with
Scalable RIP solution and HP Designjet Z6100
wide-format printers 

IT improvements: 

• Press reliability supports high-volume output

• Ease of maintenance ensures uninterrupted

uptime

• Scalable RIP solution automates workflows

• Improved output quality satisfies partner

demands

Business benefits: 

• High-quality capabilities open photo-book

market 

• Press reliability, ease of use cut labor costs

• Output flexibility enables product innovation

• Enhanced capabilities spur and support business

growth 

HP customer case
study: HP Indigo
presses, HP Designjet
printers support
Reischling Press as
fulfillment partner in
high-volume B2C
market

Industry: Digital
printing fulfillment