Alcatel-Lucent 5130 Manuale Utente

Alcatel-Lucent 5130 GMSP — Location-based social networking application for mobile devices

These “pull-based” services

require users to manually initiate

a query. When retailers offer

products or services by “pushing”

advertisements or offers to end

users, this information is often

out of context with a user’s

location. So that reminder to

try the cheesecake at the local

bistro, pick up milk on the way

home, or join a friend for a

coffee may appear on the end

user’s mobile device at the

wrong time and wrong place.

At the same time, these messages

produce an extra load on a

mobile network and extra drain

on the battery in the end user’s

mobile device.

The Alcatel-Lucent Social

Networking Application changes

the way mobile end users receive

information by delivering

messages when and where they

matter. It makes each message

more immediate and relevant by

associating it to the end user’s

location.

The Alcatel-Lucent Social Network-

ing Application is a novel, location-

based social networking service for

mobile devices that delivers content

and buddy alerts based on the user’s

location. It is part of the Alcatel-

Lucent Application Suite offered

with the Alcatel-Lucent 5130

Geographic Messaging Services

Platform (GMSP).

With this application, location-based

messages are only “pushed” to end

users when they enter a geographic

messaging zone or “geographic fence”

(Figure 1), such as the block where

a coffee shop is located or an airport.

For example, users walking through

downtown New York can choose to

receive messages about the nearest

Wi-Fi

hot spot or mobile sticky

notes left by friends about a great

restaurant in the area. The same

users could choose to receive a

different set of messages when they

enter a different geographic fence,

such as a New York burrough.

This unique messaging capability

enhances the end-user experience by

ensuring end users get the messages

they want when they want them. By

allowing users to opt-in to the mar-

keting messages and social networks

of their choosing, spam messages are

minimized and the load on the net-

work is reduced. Both service providers

and end-users benefit with the

reduction of unnecessary message

traffic resulting in improving quality

of service and optimal useage of

available network resources. And it

reduces the drain on the battery in

end-user devices. Most importantly,

it enables a variety of mobile mar-

keting, social networking, child

tracking and location based services

(LBS) geo-channels that can deliver

more revenue to service providers.

Built on Geofencing
technology

The Alcatel-Lucent Social Network-

ing Application and 5130 GMSP,

invented by Bell Labs, is powered by

the Alcatel-Lucent patent-pending

Geofencing engine. Geofencing

uses predictive movement algorithms

and intelligent load balancing to

dynamically shift message processing

from a central server to a distributed

HOW IT WORKS

To activate the Alcatel-Lucent Social Networking Application, mobile service
providers must contract for service on the hosted Alcatel-Lucent 5130 GMSP.
This hosted platform allows end users to opt in for the service and download
the geographic messaging service (GMS) client to their cell phone. With the
application, end users can:

• Manage multiple messaging channels from a single account

• Use their existing contact databases (e.g., from popular social networking

or email applications) to build a Geopepper network

• Create and manage GMS messages where and when they want them

* A geofence is a virtual geographic region defined by the service provider, advertiser or end user

(e.g., 1000 meters around a mall or arena)