Fujifilm ds-300 パンフレット

Check the resolution of an image taken with the DS-300, and examine the color reproduction. You’ll be pleasantly 

surprised to find the image quality is close to the results you get with silver-halide film. Until you see it for yourself, 

that might sound impossible, but the DS-300 was created to make you a believer. 

EXPECT THE UNEXPECTED

Perfect vision 
If you’re wondering how the
DS-300’s images can approach
photographic quality, think of
the 2/3-inch CCD as a “digital
eye.” It’s the same one used 
in our top-of-the-line DS-
505A/515A digital SLRs, and
it has 1.4 million pixels (effec-
tively 1.3 million in an array of
1,280 

×

1,000 pixels). This

integration is so advanced that
the resolution is almost four
times higher than the 640 

×

480 pixels of a VGA. 

The number of pixels is a

sign of image quality, but their
proportions are just as impor-
tant. With square pixels spe-
cially for a digital camera, the
DS-300 prevents distortion by
eliminating the need to adjust
the ratio of horizontal and ver-
tical dimensions when an
image is input to a PC. 

The DS-300 also has an

RGB filter which reproduces
colors much more accurately
than a conventional comple-
mentary-color filter. The differ-
ence this primary-color filter
makes is particularly noticeable
with high saturation and gray
tones—areas where other digital
cameras usually fall short. 

Sophisticated functions and the easy operation of a point-and-shoot camera are only some of the DS-300’s handling

advantages. Its digital capabilities open up almost limitless possibilities. 

And you’ll quickly discover they’re only the beginning. 

A NEW DEPARTURE

To maximize the DS-300’s performance (and get more out of your photography), add an optional Extension Unit.

Whether you want to expand your creative opportunities or handle data more efficiently, 

it will give you all the tools you need. Very, very quickly.

EVERY SECOND COUNTS

Move into action
Unless you have the right
equipment, action photography
takes luck as well as skill.
That’s why you’ll welcome the
ways that the DS-300’s
Extension Units’ Continuous
Mode can open up new sub-
jects and approaches. 

Both the EU-D3 and EU-

D3A Extension Units can
record up to 4.5 frames per
second. The EU-D3 can cap-
ture three frames in succes-
sion, while the EU-D3A can
shoot a sequence of 12
frames. 

Continuous Mode (1,280

×

1,000 pixels), 1/60

sec. F5.6, Fine setting

Normal

3

×

Zoom

An exact balance
Whether you’re shooting at
midday or in the soft light at
the end of day, you can opti-
mize the exposure with the
DS-300’s three-step White
Balance system. Fixed at
5500K, the Standard setting is
suited to daylight. Option 1 is
specially for the continuous
light including artificial light-
ing as well as low light at 
sunset and nighttime. And
Option 2 adjusts the white bal-
ance for flash photography in 
a studio. 

Top: STD Mode (640 

×

480 pixels), 

1/500 sec. F5.6, Hi setting
Middle: Opt. 1 Mode (640 

×

480 pixels),

1/60 sec. F3.5, Hi setting
Above: Opt. 2 Mode (1,280 

×

1,000 pixels),

1/125 sec. F8, Fine setting 

The professional’s choice 
Whether you’re using a 35 mm
camera or a digital model, no
image can be better than your
lens. That’s why the DS-300
has a Super EBC Fujinon
Lens—a highly regarded design
that’s even used in professional
broadcast cameras. To eliminate
ghosting and flare, it has an
exclusive EBC multi-coating.

To cover focal lengths

equivalent to the 35–105 mm
range of a 35 mm camera, sim-
ply press the electronic Zoom
Button. The Optical 3

×

Mode is

always ready for wide-angle and
telephoto shots. 

When a subject is unusually

far away, just switch to the
Digital 2

×

Mode for a 6

×

tele-

photo setting comparable to a
conventional camera’s 210 mm
focal length. There’s also a
Macro function for images in
full A5 size (half of letter size)
shot from as close as 20 cm (7.8
in.). 

The mind’s eye
The DS-300 has five exposure
modes. In the Auto Mode,
optimal shooting settings are
determined automatically for
the aperture, shutter speed,
focusing and more. Choose the
Programmed AE Mode, and
the camera will determine the
optimal combination of aper-
ture and shutter speed. For
greater creative control, use
the Aperture-Priority Mode,
Shutter Speed-Priority Mode
or even Manual Mode.
Capable of handling the most
complicated lighting, it also
has a TTL Intelligent AE sys-
tem that reads the lighting at
nine points in the frame and
calculates the appropriate
exposure automatically. 

You’ll find some extras as

well. If you decide to capture a
scene in an expressive gray-
scale image, use the B/W Mode
to be sure that you record all the
gradations.

When you want to accentu-

ate the contrast and sharpen the
edges, the Clear
Mode will create
a dramatic effect. 

Integration means innovation
The DS-300’s high-precision
Super Hybrid Autofocus system
makes focusing incredibly fast
and absolutely accurate. It’s
based on an integration of active
and passive AF as well as CCD
AF. Of course, you can also
control the focus manually just
by turning the Up/Down Dial to
the appropriate setting. 

Friendly formats
The DS-300 records images in
Fujifilm’s original Exif (JPEG)
format* on an ATA-compliant
PC Card. The widely used
international JPEG standard
eliminates any worries about PC
compatibility, while the Exif
format automatically records
information such as thumbnail
images, the date, aperture, shut-
ter speed and other shooting data. 

Both practical and elegant
The DS-300 is the first digital
camera with a body made from a
corrosion-resistant, high-purity
magnesium compound. Created
with a special Thixomolding
process, it has the unmistakable
look and feel of quality. Even
more important, it offers the
durability, precision and light
weight that are impossible to
achieve with plastic. There’s
also an aluminum lens barrel
that’s exceptionally strong and
finished to exacting tolerances. 

The creative edge
For all its sophistication, the
DS-300 makes creativity simple
—before, during and after you
capture an image. 

The analog

Video Output
Terminal will
help you make

the most of the Preview and
Playback functions. To check an
image before or after recording,
simply link the camera to a TV
or a portable LCD monitor.

There’s also a Hot
Shoe on top of the
camera, so you
can use an exter-
nal flash. 

For fast and simple data

transfer to a computer, input
image files directly from the PC
Card or connect the DS-300
with an RS-232C cable. You
can also speed up transfers by
adding an optional Extension
Unit with a SCSI connection
that will move your image files
almost before you know it. 

A free hand
The DS-300’s advanced fea-
tures give you the freedom of
automated functions and the
thoroughgoing control that seri-
ous photographers demand. You
can use the Mode Dial and the
Up/Down Dial to set the exact
combination you prefer, from
the exposure, manual focus and
autofocus to the ISO sensitivity
and more. Checking your set-
tings is as easy as glancing at
the large, easy-to-read LCD
Panel. 

6

×

Zoom 

(with Digital Zoom) 

System configuration

The SCSI connection
The Extension Units have the
answer when you want to
move files faster than a serial
port connection allows. Just
connect a cable to a PC from
the SCSI port for superhigh-
speed data transfers. 

You can also use the

Extension Units to control the
camera from a PC during
shooting, and then record the
data on your PC. 

Take the direct approach
When you add an Extension
Unit, you can also use the
SCSI port for direct output to a
digital color printer such as the
Fujifilm Digital Color Printer
NC-500 or Pictrography 3000.
Simple and fast, this solution
avoids the bother of transfer-
ring data to your PC before
you can print an image. Not
only for full-frame images, the
Extension Unit can also output
an Index Print with reduced
images of the shots you’ve
recorded on the PC Card. 

(1,280 

×

1,000 pixels), 1/125 sec. F8, Fine setting