Cisco Cisco Digital Media Player 4305G 入門ガイド
At-A-Glance
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The Cisco® Edge 340 Digital Media Player integrated with the Appspace information
management platform takes interactive digital media experiences to the next level.
Our integrated solution manages everything from your network infrastructure to content
creation, application design, and the devices that display the content. Cisco and
Appspace make it simple and cost-effective to deliver dynamic, high-definition (HD),
personalized content across a variety of digital signage applications — for any market
industry.
management platform takes interactive digital media experiences to the next level.
Our integrated solution manages everything from your network infrastructure to content
creation, application design, and the devices that display the content. Cisco and
Appspace make it simple and cost-effective to deliver dynamic, high-definition (HD),
personalized content across a variety of digital signage applications — for any market
industry.
The Cisco Edge 340 is a next-generation versatile platform that you can use across
any industry. Used as a digital media player (DMP) or edge compute device, the Cisco
Edge 340 can combine applications such as digital signage and IPTV to transform how
organizations learn, grow, communicate, and collaborate.
any industry. Used as a digital media player (DMP) or edge compute device, the Cisco
Edge 340 can combine applications such as digital signage and IPTV to transform how
organizations learn, grow, communicate, and collaborate.
Why Digital Media Is Popular and Important
Today, digital media has become the most compelling platform to reach customers,
employees, partners, and students instantly and effectively with important information,
news, training, and events. With digital media, organizations of all sizes are trying
to provide direct, relevant communications, and create richer and more satisfying
experiences both for customers and end users — ultimately accelerating business
transformation across many aspects of the business.
employees, partners, and students instantly and effectively with important information,
news, training, and events. With digital media, organizations of all sizes are trying
to provide direct, relevant communications, and create richer and more satisfying
experiences both for customers and end users — ultimately accelerating business
transformation across many aspects of the business.
Compared with traditional paperwork-based media, digital media preserves
characteristics of face-to-face communication. It brings both intimacy and immediacy
to communications, providing straight, dynamic visual and audio information that
people can easily absorb and retain, in turn improving product revenue and customer
satisfaction. The content of digital media is centrally managed and distributed, and can
be updated instantly and easily. At a basic level, it is more cost-effective because of
the saving on printing, material, staff, and time.
characteristics of face-to-face communication. It brings both intimacy and immediacy
to communications, providing straight, dynamic visual and audio information that
people can easily absorb and retain, in turn improving product revenue and customer
satisfaction. The content of digital media is centrally managed and distributed, and can
be updated instantly and easily. At a basic level, it is more cost-effective because of
the saving on printing, material, staff, and time.
Figure 1. Cisco Edge 340 Digital Media Player
Customer Challenges
With more and more deployments and advancement of digital media, customers and
organizations are facing more challenges:
organizations are facing more challenges:
• How to communicate internally and externally more efficiently: One-way information
broadcast and standard-definition (SD) content are far from enough; organizations
need HD content and two-way interaction with customers.
need HD content and two-way interaction with customers.
• How to make digital media smarter and magnify its value in addition to
communication: Customers need an open and extensible platform to enable more
value-added applications to make it more intelligent, such as people counting and
analysis, way-finding, etc.
value-added applications to make it more intelligent, such as people counting and
analysis, way-finding, etc.
• How to integrate digital media with the emerging new business model by introducing
new technologies: Typically online to offline (O2O), customers need ways to interact
and collaborate with digital media.
and collaborate with digital media.
• How to create, manage, and distribute high-quality digital content through one
system: Integration of individual components from multiple — and often small —
vendors often results in a high total cost of ownership (TCO), limited scalability, and
low reliability.
vendors often results in a high total cost of ownership (TCO), limited scalability, and
low reliability.
• How to easily deploy and effectively operate a digital media system in order to
further reduce the total owner cost.
The Solution: Cisco Edge 340 DMP and Appspace
The Cisco Edge 340 DMP provides an open platform that fully integrates with
Appspace to offer a competitive solution with feature-rich and enterprise-class digital
media experiences.
Appspace to offer a competitive solution with feature-rich and enterprise-class digital
media experiences.