Wiley Web Design with HTML and CSS Digital Classroom 978-0-470-58360-9 ユーザーズマニュアル

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978-0-470-58360-9
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The goals of web design
Web Design with HTML and CSS Digital Classroom
1
Deep navigation provides simplifi ed entry-points for the user; however, the designer must 
decide how to organize the pages inside these main links. Common solutions to this problem 
include drop-down menus and secondary navigation menus.
Rethinking site navigation
The concept of the “home page” may not be as crucial as it once was due to the power of 
search engines, how their use has infl uenced users, along with social media such as Twitter 
and Facebook which make it more likely that a user will enter your site in unique ways. 
The fi rst time a user experiences your site may not be through the home page, but from a 
search engine result or a link to an internal page on your site from another website or from a 
Twitter feed or a Facebook post. Every page on your site now becomes a home, needing to 
welcome users into your site.
Although this shifts the role of the home page, it also shows the importance of understanding 
why users are coming to your sites and why you need to provide them clear navigational 
structure and content that helps them fi nd what they need.
The role of usability testing
Usability testing is related to, but distinct from, the fi eld of design. Usability testing is the 
process of evaluating how users interact with a website. It often involves giving a user a task 
to complete on a given site and then observing how well they complete the task, whether 
they can complete it. If a user encounters diffi
  culty or is confused by the process, these 
problems are noted and solutions are then tested and integrated into the site. 
Software such as Camtasia Morae facilitates usability testing by recording a user’s interaction with a website, 
including video of users’ reactions.
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