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You’re Part of the Tradition

In a sport rich in tradition, Leupold® has earned its place as one of the classic 
names in hunting and shooting. To be sure, the Golden Ring® scope you now 
own is the finest example of Leupold heritage.

Frederick Leupold came to Portland, Oregon, from Germany in 1907, and 
quickly established a firm to manufacture and repair surveying transits. Fred’s 
son, Marcus, broadened the company’s focus in the late 1930s after the avid 
outdoorsman missed a buck on the soggy western slopes of Oregon’s Cascade 
Range. (His scope had fogged, as was common for scopes of that era.) 
Frustrated by the experience, Marcus set out to build a better scope. The rest, 
as they say, is history.

Marcus Leupold’s quest for quality has continued on to the present. In the 
words of the firm’s founder, Frederick Leupold, “We solemnly promise never 
to let down on quality; the customer is entitled to a square deal.” This is why 
we build every Leupold Golden Ring product to be worthy of the Leupold Full 
Lifetime Guarantee. It’s the best customer protection in the business, and it’s 
the best way we know to thank you for buying Leupold.