Wiley Switching to a Mac For Dummies, Mac OS X Lion Edition 978-1-1180-2446-1 ユーザーズマニュアル
製品コード
978-1-1180-2446-1
Chapter 1
Why Switch? Demystifying
the Mac Mantra
In This Chapter
▶
Why switch?
▶
Overcoming objections
▶
Advantage Apple
▶
It’s okay to switch
A
pple Macintosh computers aren’t perfect. They can’t cure bad breath,
save your marriage, or fix a bad hair day. Talk to enough Mac owners,
save your marriage, or fix a bad hair day. Talk to enough Mac owners,
and you’ll find one who thinks he got a lemon and wasn’t satisfied with
Apple’s service. You can probably find a cheaper computer that will do
what you really need. The majority of computer users get by using Microsoft
Windows, and you can, too.
Apple’s service. You can probably find a cheaper computer that will do
what you really need. The majority of computer users get by using Microsoft
Windows, and you can, too.
So why even think about switching? Macs offer a far better experience, that’s
why. Value matters in tight economic times. In big ways, such as security and
industrial design, and in countless little details, Apple makes the extra effort
to get things right — right for the user, not for some corporate purchas-
ing department. For those of us who spend a good part of our lives in front
of a video display, those easier-to-use controls, well-thought-out software
choices, and better hardware fit and finish all add up to create a tool that lets
us do what we want and doesn’t get in our way. For more casual users, the
simpler Mac design means less head-scratching while you figure out how to
perform that task.
why. Value matters in tight economic times. In big ways, such as security and
industrial design, and in countless little details, Apple makes the extra effort
to get things right — right for the user, not for some corporate purchas-
ing department. For those of us who spend a good part of our lives in front
of a video display, those easier-to-use controls, well-thought-out software
choices, and better hardware fit and finish all add up to create a tool that lets
us do what we want and doesn’t get in our way. For more casual users, the
simpler Mac design means less head-scratching while you figure out how to
perform that task.
Life is too short for Windows aggravation. Computers are now integral parts
of our lives: We use them for work, for play, and for communication; we use
them to find mates, to shop, to express ourselves, to educate our children,
and to manage our money. They help us fix our homes, cure our diseases,
and make new friends. No one has time to fuss over them, fix crashes, fight
viruses, clean out hard drives, figure out why the printer won’t work, reload
the software, or press Ctrl+Alt+Delete. We need computers to be there when
we want them. For the most part, Macs are there when we need them. Macs
just work.
of our lives: We use them for work, for play, and for communication; we use
them to find mates, to shop, to express ourselves, to educate our children,
and to manage our money. They help us fix our homes, cure our diseases,
and make new friends. No one has time to fuss over them, fix crashes, fight
viruses, clean out hard drives, figure out why the printer won’t work, reload
the software, or press Ctrl+Alt+Delete. We need computers to be there when
we want them. For the most part, Macs are there when we need them. Macs
just work.
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8/24/11 6:58 PM
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