Wiley Smashing Logo Design: The Art of Creating Visual Identities 978-1-1199-9332-2 ユーザーズマニュアル
製品コード
978-1-1199-9332-2
SMASHING LOGO DESIGN
CHAPTER
1
THE LOGO
1
WHEN I SAY
the brand name Nike, what pops
into your mind? Odds are, it’s the famous Nike
Swoosh. What about McDonald’s? Are you
picturing the Golden Arches? Th
Swoosh. What about McDonald’s? Are you
picturing the Golden Arches? Th
ese famous
brands are so tied to their logos that you (and
billions of people like you) have trouble thinking
of the name of the brand without also thinking of
the logo. And the reverse is also true: Th
billions of people like you) have trouble thinking
of the name of the brand without also thinking of
the logo. And the reverse is also true: Th
e logo is
immediately identifi able with the brand. Th
at’s
the power of a logo.
A logo is a graphic identifi er that is used to
visually communicate anything that requires to
be identifi ed. It helps the brand set itself apart
from the competition—you don’t see the Golden
Arches and think of Burger King. And yet
logos are not limited to commercial endeavors—
charitable organizations, campaigns, even
individuals can use logos to identify themselves.
visually communicate anything that requires to
be identifi ed. It helps the brand set itself apart
from the competition—you don’t see the Golden
Arches and think of Burger King. And yet
logos are not limited to commercial endeavors—
charitable organizations, campaigns, even
individuals can use logos to identify themselves.
In this chapter, I introduce you to what logos are,
who uses logos, and where logos are used.
who uses logos, and where logos are used.
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