Wiley Communicating the User Experience 978-1-1199-7110-8 ユーザーズマニュアル

I n d e x

A/B testing, 85
accessibility teams, 165
account directors, 167
agency teams, 167
alignment (OmniGraffl

  e), 96

analysis, as reason for creating user journeys, 

79, 80

analytics, as reason for creating funnel diagrams, 

294–296

analytics specialists, 165
analyzing data, 55–56
anatomy

of funnel diagrams, 298–299
of personas, 14–15
of spreadsheet sitemaps, 130–131
of usability test reports, 266–272
of user journeys, 82–83
of visual sitemaps, 131–132
of wireframes, 167–171

annotated screenshots, 280
annotation in wireframes, 169
arrows

in user journeys (OmniGraffl

  e), 93–96

in user journeys (PowerPoint), 102
using in PowerPoint, 71

audience

for content requirements documents, 109
for funnel diagrams, 300
for personas, 16
for sitemaps, 127–129
for task models, 51–52
for usability test reports, 272
for user journeys, 83–84
for wireframes, 163–167

auditing content, 112–113
Axure, creating wireframes in

about, 240–241
adding images, 247–249
creating basic shapes, 242–244

creating custom buttons, 249–252
creating master objects, 252–255
editing text and bullets, 244–247
styling basic shapes, 242–244

barriers, as components of task models, 49–50, 51
basing personas on real people, 12
behaviors, as components of personas, 14–15
benchmark testing, 114
black and white photos, 76
blocks, as components of funnel diagrams, 298
board members, 167
boxes

in sitemaps (OmniGraffl

  e), 148–150

in sitemaps (PowerPoint), 142–144
in wireframes (OmniGraffl

  e), 213–215

brand copy, communicating with content 

requirements documents, 105–106

brand teams, 166
bullets

in personas, 12, 23, 30–33, 40–42
in wireframes (Axure), 244–247

business analysts

as audience for user journeys, 84
as audience for wireframes, 165

business owners, 272
business stakeholders, 16, 84, 293
buttons

in wireframes (Axure), 249–252
in wireframes (OmniGraffl

  e), 232–237

call centers, 19, 53, 302–303
Canvas (Axure), 240, 241
canvas sizing, 188–189
card sorting, 135–137
cells, shading on sitemaps in Excel, 154–156
change log, as component of wireframes, 170
closed-card sorts, 138–139

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8/10/11   8:36 PM

8/10/11   8:36 PM