Incentive Publications PM40801507 ユーザーズマニュアル
2007
W W W
.
I M A C A N A D A
.
C A
CANADIAN
IN
CENT
IVE
MAGAZINE
BUYERS’
GUIDE
12
MARKET
SEGMENTATION
SEGMENTATION
Know thy end-user
By Laura Byrne Paquet
FEATURES
DEPARTMENTS
CANADIAN INCENTIVE MAGAZINE – THE MAGAZINE OF THE INCENTIVE MARKETING ASSOCIATION CANADA – COUNCIL
12
14
14
FROM
OBJECTIVE
TO DELIVERY
OBJECTIVE
TO DELIVERY
Research puts
Boomerang Tracking
in the driver’s seat
Boomerang Tracking
in the driver’s seat
By Judy Owen
PRESIDENT’S NOTE
By Lynda Gallant
INDUSTRY NEWS
WHAT’S HOT?
By Ian Tizzard
IMA-CC NEW MEMBER NEWS
By Jodi Ferguson
IMA-CC SURVEYS
By Ian Tizzard
INCENTIVE CALENDAR
BEYOND CASH
IMA-CC MEMBERSHIP INFORMATION
INDEX OF ADVERTISERS
6
8
10
16
18
43
44
20
46
46
IN
SIDE
THIS ISSUE
VOLUME 3 NUMBER 1
4