Cisco Cisco Virtual Managed Services 2.0 백서
The Expanding Opportunities Within Virtual Managed Services
White Paper
Cisco Public
© 2016 Cisco and/or its affiliates. All rights reserved.
There also are concerns surrounding innovation, in
and out of the enterprise. The potential migration
to virtualized services is huge, but can service
providers deliver? Moreover, will restrictive service
contracts keep customers locked in to providers that
cannot keep up with innovation?
There is justifiable confidence in the long-term
strategic benefits of network functions virtualization
(NFV) for service providers that offer business
services. Clearly, all businesses will see some
portion of their operations migrate to the cloud, the
fog, and other platforms that are more dependent
on software than hardware. But where are the
greatest opportunities today? And how can the
challenges to implementing new services models
be overcome?
To help answer these questions and evaluate the
needs of the market, Cisco conducted a survey
of customers from six countries and examined
numerous characteristics to identify actionable
insights:
•
Company size
•
Vertical industry
•
Preferences (for example, internally managed vs.
third-party managed)
•
Current service provider models
•
Site profile mix
Our objective was to synthesize the primary needs
in the market today, whether met or unmet.
The picture we saw favored a steady migration
toward virtual managed services (VMS). The
businesses surveyed showed clear interest in the
platforms, services, and value propositions of new
delivery models. Many were motivated to act on
that interest and were willing to reconsider existing
relationships with network service providers (NSPs)
in view of new managed service options.
However, survey respondents in all industry verticals
demonstrated a generally cautious approach to
changes in their networks. They were concerned
about the costs of upgrades and the security
of virtual services. Although many expressed
frustration with their current “lock-in” to service
providers, not all expected VMS models to improve
that situation. In fact, the findings showed some
customers feared that disadvantageous lock-in
would increase if VMS delivery becomes the norm.
These concerns were also reflected in the preferred
migration strategies. Many customers are eager
to target a select group of sites and functions for
an initial transition to VMS. Our findings, however,
suggested that customers might become less
conservative as they learn more about VMS from
service providers.
We believe the results of this study contained
important takeaways both for managed service
providers and business customers. The results
will help:
•
Service providers formulate a strategy for
packaging and pricing the services customers
will seek as they transition to virtual networks and
practices.
•
Business customers quantify the effects of using
business services that are managed virtually.
Those moving toward next-generation connectivity
needed answers to a variety of practical questions
in order to enter negotiations with service providers.
Company leaders can use these findings to refine
their enterprise strategy for VMS adoption and the
challenges imported by the shift from traditional
models.
Today’s business IT and network decision makers can find it difficult to separate
opportunity from false starts in business management services. On one hand,
virtualization and cloud technology seem like the inevitable next step in almost every
industry. But impediments remain. Many companies are concerned about the price,
efficiency, and ongoing benefits of taking operations to a new virtual level.