Cisco Cisco 3365 Mobility Services Engine
7
Step 1
Log in to Cisco CMX.
Step 2
Create zones for your flower shop and gift card shop. For details, see the “Creating a Zone” section in the Cisco
Connected Mobile Experiences Configuration Guide.
Connected Mobile Experiences Configuration Guide.
Step 3
Choose Analytics > Dashboard.
Step 4
In the left pane of the Dashboard, click the Add icon next to Reports.
The Create New Report window is displayed. In this window, perform the following tasks:
a.
Click Customize.
b.
Select the flower shop and card shop zones.
c.
Select Last Week and All Day for the date and time ranges.
d.
In the Correlation area, click Add Widget to Report to add a Correlation widget.
The Correlation widget provides a detailed summary of client device correlation between two locations.
e.
From the Focus Area Filter drop-down list, choose a shop.
f.
Click Done.
This generates a report with a single Correlation widget.
Step 5
Modify the widget with specific parameters:
a.
Select View Absolute Visits to display results by visits (a visit is counted as being seen in an area on a particular day).
b.
From the Focus Area Filter drop-down list, choose the location that you want to analyze. The locations will be the gift
card shop. Other locations will be the flower shop and other nearby shops.
card shop. Other locations will be the flower shop and other nearby shops.
Step 6
Check the Auto-Generate check box.
Step 7
Click Done.
In the report that is generated, you can determine a correlation between the flower and gift shops. For example, a 25
percent correlation indicates that out of the 100 visits to the card shop in a week, 25 percent were also to the flower
shop. This could be due to proximity or signage. After you make improvements to better direct visitors from the card
shop to the flower shop, you can check if there is any change in correlation.
percent correlation indicates that out of the 100 visits to the card shop in a week, 25 percent were also to the flower
shop. This could be due to proximity or signage. After you make improvements to better direct visitors from the card
shop to the flower shop, you can check if there is any change in correlation.
7
Identifying Popular or Trending Stores
As the owner of a chain of shopping malls, I want analyze and rate the factors (such as location and
product segment) that produce more foot traffic across mall locations.
product segment) that produce more foot traffic across mall locations.
Certain stores within a shopping mall attract a higher rate of foot traffic compared to others, which could be attributed to
proximity to the entrance, better product selection, or popularity of the product segment. The Correlation Chart tool can help
quantify and help you visualize these relationships.
proximity to the entrance, better product selection, or popularity of the product segment. The Correlation Chart tool can help
quantify and help you visualize these relationships.
Step 1
Log in to Cisco CMX.
Step 2
Create zones for the stores and entrances in the mall. For details, see the “Creating a Zone” section in the Cisco
Connected Mobile Experiences Configuration Guide.
Connected Mobile Experiences Configuration Guide.
Step 3
Choose Analytics > Dashboard.
Step 4
In the left pane of the Dashboard, click the Add icon next to Reports.
The Create New Report window is displayed. In this window, perform the following tasks:
a.
Click Customize.
b.
Select zones that equate to stores in the mall.
c.
Select Last Week and All Day for the date and time ranges.
d.
In the Correlation area, click Add Widget to Report to add a Correlation widget.
The Correlation widget provides a detailed summary of client device correlation between two locations.