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Growing Mobile Demands with Rising Fan Expectations
People are more connected than ever, and that trend will surely continue at an even
more rapid rate. It is estimated that by 2015, there will be 5.6 billion mobile devices in
use globally, accompanied by a projected increase of over 2600 percent in mobile data
transfers. Clearly, there is an increasing appetite for media-rich experiences delivered
on mobile devices. In the United States alone, smartphone penetration has surpassed
37 percent, further highlighting these trends.
more rapid rate. It is estimated that by 2015, there will be 5.6 billion mobile devices in
use globally, accompanied by a projected increase of over 2600 percent in mobile data
transfers. Clearly, there is an increasing appetite for media-rich experiences delivered
on mobile devices. In the United States alone, smartphone penetration has surpassed
37 percent, further highlighting these trends.
These trends are arguably most obvious in the sports and entertainment realm, resulting
in a host of new experiences for fans and business opportunities for teams, leagues,
stadium and arena owners, as well as their partners. There is a growing number of
sports-related and social networking websites and applications that fans access to
get the latest scores and stats, and to share images and view videos of games and
events. With this, comes a rise in the demand that these amenities be available in
venues to complement all of the action. Fans expect their mobile experience to be as
good as—if not better than—their experience on the way to and from the event. There is
an increasing need for stadiums and arenas around the world to provide the seamless
in a host of new experiences for fans and business opportunities for teams, leagues,
stadium and arena owners, as well as their partners. There is a growing number of
sports-related and social networking websites and applications that fans access to
get the latest scores and stats, and to share images and view videos of games and
events. With this, comes a rise in the demand that these amenities be available in
venues to complement all of the action. Fans expect their mobile experience to be as
good as—if not better than—their experience on the way to and from the event. There is
an increasing need for stadiums and arenas around the world to provide the seamless
Connecting Fans in New Ways to
Deliver the Ultimate Fan Experience
© 2011 Cisco Systems, Inc. and/or its affiliates. Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party
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Cisco Connected Stadium Wi-Fi At-A-Glance
IN A POLL CONDUCTED IN EARLY 2011, 65 PERCENT OF INDUSTRY
RESPONDENTS IDENTIFIED MOBILITY AND RELIABLE CISCO CONNECTED
STADIUM WI-FI CAPABILITIES, AS THE SINGLE GREATEST OPPORTUNITY
TO IMPACT THE IN VENUE FAN EXPERIENCE.
RESPONDENTS IDENTIFIED MOBILITY AND RELIABLE CISCO CONNECTED
STADIUM WI-FI CAPABILITIES, AS THE SINGLE GREATEST OPPORTUNITY
TO IMPACT THE IN VENUE FAN EXPERIENCE.
and reliable connectivity necessary to address these needs and the emerging business
opportunities associated with event and venue specific applications.
opportunities associated with event and venue specific applications.
In most sports and entertainment venues today, existing wireless and cellular
technologies (for example, 3G/ 4G) are not optimized for the reliable delivery of these
services to such a highly concentrated group of users, leaving tens of thousands of
fans with limited ability to make phone calls, send text messages, share video, and
access mobile data applications. As a result, the need to create a seamless and
uninterrupted Cisco Connected Stadium Wi-Fi experience for fans has become one of
the primary focuses for industry executives.
technologies (for example, 3G/ 4G) are not optimized for the reliable delivery of these
services to such a highly concentrated group of users, leaving tens of thousands of
fans with limited ability to make phone calls, send text messages, share video, and
access mobile data applications. As a result, the need to create a seamless and
uninterrupted Cisco Connected Stadium Wi-Fi experience for fans has become one of
the primary focuses for industry executives.