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Customer Case Study
Nine Sites Become One as Telco Moves to New Unified 
Wireless Campus
Company Description
Optus is Australia’s second largest telecommunications 
company and a leader in integrated telecommunications, 
with approximately 10,000 staff. The company serves more 
than six million customers each day with a diverse range 
of telecommunications services including mobile, local, 
national and long-distance telephony, business network 
services, Internet and satellite services, subscription 
television, and information and communication services 
and solutions.
In 2001, SingTel became the parent company of 
Optus, further adding to their strengths as a strategic 
telecommunications player in the Asia-Pacific region. 
Business Challenge
With its continued business growth, Optus decided to 
consolidate nine of its sites in Sydney into a new purpose-
built campus at Macquarie Park, North Ryde, about 
15 km north of Sydney central. This new campus will 
bring significant cost savings in rental and consolidated 
operations, providing more than 84,000 square metres 
of commercial space, comprising six campus-style 
office buildings with retail facilities, a child care centre, 
gymnasium, and food court.
The campus is also a showcase of mobility and communications. Optus decided to place their 
telephony infrastructure, as well as their call centre services on a complete IP network with wireless 
connectivity, and integrated voice, video, and data services, creating a robust platform on which to 
deploy additional services to boost staff productivity. Through the move Optus plans to improve 
business productivity, collaboration, and network security and create a showcase environment to 
demonstrate Optus’ leadership and credibility in IP solution delivery using their corporate products.
EXECUTIVE SUMMARY
OPTUS
•  Integrated Telecommunications Provider
•  Sydney, Australia
•  Approx 10,000 staff
BUSINESS CHALLENGE
•  Improve employee communication and
collaboration within new campus
•  Create showcase environment to
demonstrate leadership and credibility as 
provider of IP solutions
•  Provide secure connectivity even in
outdoor areas of the campus
NETWORK SOLUTION
•  Cisco Unified Wireless Solution
BUSINESS RESULTS
•  Employees freed from desk-bound
connectivity, getting even more secure 
outdoor access
•  Tracking features help assist location of
staff and equipment
•  Foundation for wireless voice
communication