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EXECUTIVE SUMMARY
Challenge
Dublin Contemporary 2011 was one of Ireland’s largest ever international art 
exhibitions. These high-profile events are wonderful chances to make a significant 
contribution to the global perception of Ireland as a prominent destination for arts 
and culture. By presenting the Irish capital as a vibrant, glamorous gathering point 
for worldwide artists and dealers, the Irish government hopes to raise the city’s 
cultural credentials to the status of established shows like the Venice Biennale, 
and thereby become a magnet for affluent overseas visitors.
The first show was the opening gambit in a 25-year strategy. The event will be 
repeated every five years to become, in time, The Dublin Quinquennial. A central 
part of the image of a switched-on, future-friendly event was to use advanced 
communications technologies to add new dimensions of experience for art lovers, and 
draw younger people into the immersive thrill of an exciting, always-on environment. 
Officials anticipated 150,000 visitors over a six-week period with more than two-fifths 
of them from abroad. The expected gain to the local economy was €31 million.
The organizers made art images and artists’ biographies viewable on smart phones 
and tablets, including Apple and Android devices, and created a special DC11 app 
with a navigation map and an accessible audio guide in place of the clunky traditional 
gallery guide. Visitors could use their own devices for on-the-spot Google or YouTube 
research, and could access social networking sites to spread word of the exhibition. 
Visually-impaired visitors were able to use their own devices to read out text from the 
custom-made app.
To bring these ideas to fruition, the show required a reliable, high-capacity wireless 
network, and the organizers turned to Cisco for advice on the best ways to achieve 
their innovative service aims. Cisco highly recommended systems integration 
partner, RocTel, for the project.
The venue for this ambitious mixture of cultural entrepreneurship was a listed 
nineteenth-century building in Earlsfort Terrace. Constructed in 1864 to house the 
Anglo-Irish sequel to London’s historic Great Exhibition of 1851, it is now owned 
by the Irish state. Architecturally outstanding, with a fine classical portico adorning 
the frontage and spacious main halls rising up behind it, the structure presented significant challenges in its new role. Last 
used as a campus by University College Dublin, it had been left empty, in parts for decades, as staff and students decamped 
to new premises.
Customer Case Study
Dublin exhibition deploys RocTel and Cisco wireless solution to enhance experience and put city on 
global culture map
Customer Name: 
Dublin Contemporary 
2011
Industry:
 Arts and Culture
Location: 
Dublin, Ireland
Number of Employees: 
42
Challenge
• Contribute to Ireland’s excellent 
international reputation on the 
contemporary arts scene
• Boost city income during tough economic 
times with boom in overseas visitors
• Revive outstanding historic city center 
building after decades of disuse
Solution
• Cisco wireless mobile network based on 
latest fast access 802.11n standard
• Cisco Aironet with optimum number of 
access points to protect building fabric
• Cisco Unified Communications for easy 
contact with worldwide exhibitors
Results
• Ticket sales exceeded target with resulting 
benefits to local economy 
• International artists able to relay detailed 
instructions to gallery assistants remotely
• Visitors used personal devices to engage 
with art in exciting, innovative ways
© 2012 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 
 
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