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EXECUTIVE SUMMARY
Challenge
The Rijksmuseum is one of the top 10 art and history museums in the world. Based 
in the heart of Amsterdam, it is the national museum of the Netherlands and dates 
back to 1800. The Rijksmuseum exhibits predominantly Dutch art and history from 
the Middle Ages until now. Its mission is to offer visitors a feeling of beauty and of 
time, not just focusing on art but also on the context in which it was created.
The museum houses top pieces from well-known 17
th
 century Dutch artists, including 
The Night Watch by Rembrandt van Rijn and The Milk Maid by Johannes Vermeer, and 
is one of the top visitor attractions in the country. However, it was closed from 2003 
until April 2013 for extensive refurbishment. 
The 10-year, EURO€375 million (US$512 million) renovation aimed to update most 
aspects of the museum and at the same time help it compete for visitors against other 
popular attractions. Like other cultural institutions, the Rijksmuseum increasingly has to 
cater for a connected, media-savvy public. 
“The old building had lacked any IT infrastructure outside office areas,” says Rob 
Hendriks, IT manager at the Rijksmuseum, “but the refurbishment project provided 
an opportunity to unobtrusively install new technologies to improve the visitor 
experience.” A major consideration was how to take advantage of the advances 
in mobility that had taken place while the museum was closed.
Another important issue was the fact that the Rijksmuseum was keen to make sure 
technology did not distract from the exhibited objects. The building was being restored 
in the spirit of the original design from 1885, meaning state-of-the art security, climate 
control, and IT infrastructure technology had to be installed in a way that made it 
invisible, with no boxes, cables, or flickering lights.
Customer Case Study
Cisco Unified Access wireless technology gives visitors to the Rijksmuseum a more interactive way of 
enjoying art and history
Customer Name: 
Rijksmuseum
Industry: 
Government
Location: 
Netherlands
Number of Employees: 
650
Challenge
• Increase number of visitors 
against competition from other 
cultural attractions
• Improve visitor experience by taking 
advantage of new technologies
• Support new applications and simplify 
IT administration
Solution
• Cisco Unified Access wired and 
wireless architecture
Results
• Improved visitor experience
• Helped drive 188 percent increase in 
visitor numbers
• Simplified on-boarding of guests 
and contractors
• Enabled museum-based 
information services
© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 
 
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