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Customer Case Study 
© 2008 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information. 
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Enhanced Customer Experience 
Customers who call the contact center now receive faster, more personalized service. The skills-
based routing feature in Cisco Unified Contact Center Express lets the bank automatically route 
calls to an agent who has the appropriate knowledge. In addition, supervisors can view contact 
center metrics, which lets them optimize staffing levels. “In the past, we only knew if the queues 
were long when customers complained,” says Walker. “Now we can spot trends early, so that 
customers do not have long waits and we are not overstaffed.” 
Customers who call First Community Bank branches directly receive better service because 
employees can transfer calls to any employee in any state simply by dialing the four-digit extension. 
In addition, if personnel at a local branch are busy, they can temporarily transfer calls to the contact 
center, where callers receive a prompt response from knowledgeable personnel. “This creates a 
better, more personalized customer experience than letting the phones ring or sending calls to 
voicemail,” says Walker.  
Lower Costs 
The only capital expense needed to integrate a new 
branch into the unified communications system is for 
Cisco Unified IP Phones. The bank estimates that it 
saved US$400,000 in PBX system costs between 
2006 and 2007, when it integrated 24 new branches. 
“The Cisco Unified Communications system paid for 
itself very quickly,” says Walker. 
Another source of cost savings is self-service 
moves, adds, and changes. The bank previously 
needed two full-time employees to visit the branches 
to change telephone extensions and add the new 
numbers to every PBX. Now employees can connect 
their phones in a new office themselves, saving more than US$100,000 annually. In addition, the 
bank reduced circuit costs by about 30 percent, or US$250,000 annually, by using the same 
circuits for voice and data traffic and dynamically allocating bandwidth to voice as needed. 
Next Steps 
First Community Bank plans to take advantage of its Cisco Unified Communications platform for 
voice and Web conferencing, using Cisco Unified MeetingPlace. “The ability to collaborate remotely 
will reduce travel costs across our four-state territory,” says Walker.  
“Mobile employees like the integration between Cisco Unity 
Unified Messaging and Microsoft Outlook because it spares 
them from having to call their office voicemail box to find out 
if they have any messages. They can see and listen to 
voicemail right on their smartphones.” 
— George Walker, Chief Information Officer, First Community Bank 
PRODUCT LIST 
Routing and Switching 
●  Cisco Routers 7206, 3800, and 2800 
●  Cisco Catalyst Switches 4507R and 3560 
Voice and IP Communications 
●  Cisco Unified Communications Manager  
●  Cisco Unity Unified Messaging  
●  Cisco Unified IP Phones 7971, 7961, 7941, 
7936, 7912, and 7911 
●  Cisco IP Communicator 
●  Cisco Unified Survivable Remote Site 
Telephony 
●  Cisco Unified Contact Center Express 
Enhanced 
●  Cisco Agent Desktop 
●  Cisco ATA 186 Analog Telephone Adapter