Wiley Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer 978-0-470-64164-4 사용자 설명서
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978-0-470-64164-4
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C H A P T E R
1
What’s Your Game Plan
for Success?
In high school I was in a program called the Junior Reserve Offi cers Training
Corps (JROTC). Our senior Army instructor was a retired U.S. Army colonel
(a “full-bird” colonel, as he would emphasize). He was a tough, no-nonsense
leader who preached the values of teamwork against the backdrop of our own
motto: “Leadership. Citizenship. Challenge. Responsibility.”
Corps (JROTC). Our senior Army instructor was a retired U.S. Army colonel
(a “full-bird” colonel, as he would emphasize). He was a tough, no-nonsense
leader who preached the values of teamwork against the backdrop of our own
motto: “Leadership. Citizenship. Challenge. Responsibility.”
One of the colonel’s pet peeves in life was a poorly designed lesson plan. The
only thing worse than a poorly designed lesson plan was no lesson plan at all.
He would vent to us about how frustrated he was made by the horribly inadequate
lesson plans of some of the school’s faculty. We even had lesson-plan workshops,
where we outlined our own plans and executed them to judge their effectiveness.
When you’re exposed to something like this at age 14, it kind of sticks with you
for the rest of your life.
He would vent to us about how frustrated he was made by the horribly inadequate
lesson plans of some of the school’s faculty. We even had lesson-plan workshops,
where we outlined our own plans and executed them to judge their effectiveness.
When you’re exposed to something like this at age 14, it kind of sticks with you
for the rest of your life.
It always amazes, confuses, and intrigues me when businesspeople don’t have
some kind of plan of action — some kind of direction. You can hear it in the way
they speak to you, you can see it in the way their website or marketing material
is designed, and you can just feel it in your bones. You would think that having a
game plan would be the most obvious and fi rst thing a business owner would want
to do — I mean, how can you start doing business without one? Unfortunately,
lots and lots of website owners don’t have any plan or any direction whatsoever,
and some who do are going on a cross-country road trip without a GPS device.
they speak to you, you can see it in the way their website or marketing material
is designed, and you can just feel it in your bones. You would think that having a
game plan would be the most obvious and fi rst thing a business owner would want
to do — I mean, how can you start doing business without one? Unfortunately,
lots and lots of website owners don’t have any plan or any direction whatsoever,
and some who do are going on a cross-country road trip without a GPS device.
Before you dive into Google AdWords, Google Analytics, and Google Website
Optimizer, I highly recommend that you digest this fi rst chapter, especially if
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