Ford edge 2008my 사용자 설명서

다운로드
페이지 9
07/12/07 
 
2008MY 
Vehicle Line:  
EDGE
 
Marketing Strategy and Mix Recommendations
 
 
Marketing Strategy Key Points: 
 
 
 
• 
The Ford Edge continues to infuse energy into the Ford brand through its bold design and 
flexibility, sporty handling and energetic performance. 
• 
The Edge will appeal to customers seeking a capable vehicle with package flexibility that 
does not sacrifice style and performance. 
• 
Great new features for 2008MY including a Limited series, SYNC
TM
 hands-free 
communications & 20" wheels. 
Key Selling Points: 
 
 
 
• 
Bold Design:  bold chrome grill, dual exhaust and sporty, confident stance 
⎯  Standard 17" and available 18", 20" Wheels with eye-catching designs 
⎯  Textured aluminum & chrome accents, contrast seat stitching on available 
leather-trimmed seats and two tone door panels 
⎯  Class exclusive two panel Panoramic Vista Roof™ with dual power shades 
• 
Available luxury technology:  SYNC
TM
 hands free communication, Voice Activated DVD 
Navigation System, SIRIUS® satellite radio,  rear DVD entertainment system and 
MP3/Audio input jack (standard) 
• Flexibility: 
available 
fold-flat 
passenger 
and standard 2nd row fold flat seats with an 
available EasyFold™ 2nd row release switch in cargo area 
• 
Sporty Handling: Independent multilink suspension designed to deliver responsive,  
confident handling 
• Energetic 
Performance: 
All-new 3.5L Duratec 35 V6 engine with 265hp and  250 lb-ft of 
torque 
• 
Standard Ford Safety: AdvanceTrac® with RSC® (Roll Stability Control), Safety 
Canopy™, and Side Impact Airbags 
Recommended Mix: 
Retail Mix*** 
SE 
SEL 
Limited 
 
25% 
43% 
32% 
Drivetrain 
 
 
 
AWD 45% 
50% 
55% 
FWD 55% 
50%** 
45% 
Engine Type 
 
 
 
3.5L V6 Duratec 35 Engine 
100% 
100% 
100% 
6-Speed Auto Transmission 
100% 
100% 
100% 
Key Packages 
 
 
 
Convenience Group 
55% 
100% 
100% 
Premium Package 
— 
25% 
100% 
Seating Flexibility Package 
— 
29% 
100% 
Key Options 
 
 
 
18" Painted Aluminum Wheel 
35% 
— 
— 
18" Premium Painted Aluminum Wheel 
— 
30% 
— 
18" Premium Chrome Clad Wheel 
— 
62% 
40% 
20" Premium Chrome Clad Wheel 
— 
— 
60% 
Audiophile Sound System with CDX6 & 9 
Speakers & Steering Wheel Controls 
— 35% 
100% 
Panoramic Vista Roof
TM
 — 
40% 
40% 
Power Liftgate 
— 
20% 
20% 
Rear Entertainment System, DVD 
— 
10% 
10% 
Reverse Sensing System 
15% 
30% 
100% 
SIRIUS
®
 
Satellite Radio with 6 Month Sub. 
15% 30% 
30% 
SYNC
TM
 voice activated hands free system 
25% 
45% 
100% 
Tricoat Paint 
— 
11% 
11% 
Voice Activated DVD Navigation System 
— 
16% 
16% 
 *** Rates above represent full model year projections.