Ford edge 2008my 사용자 설명서
07/12/07
2008MY
Vehicle Line:
EDGE
Marketing Strategy and Mix Recommendations
Marketing Strategy Key Points:
•
The Ford Edge continues to infuse energy into the Ford brand through its bold design and
flexibility, sporty handling and energetic performance.
flexibility, sporty handling and energetic performance.
•
The Edge will appeal to customers seeking a capable vehicle with package flexibility that
does not sacrifice style and performance.
does not sacrifice style and performance.
•
Great new features for 2008MY including a Limited series, SYNC
TM
hands-free
communications & 20" wheels.
Key Selling Points:
•
Bold Design: bold chrome grill, dual exhaust and sporty, confident stance
⎯ Standard 17" and available 18", 20" Wheels with eye-catching designs
⎯ Textured aluminum & chrome accents, contrast seat stitching on available
leather-trimmed seats and two tone door panels
⎯ Class exclusive two panel Panoramic Vista Roof™ with dual power shades
•
Available luxury technology: SYNC
TM
hands free communication, Voice Activated DVD
Navigation System, SIRIUS® satellite radio, rear DVD entertainment system and
MP3/Audio input jack (standard)
MP3/Audio input jack (standard)
• Flexibility:
available
fold-flat
passenger
and standard 2nd row fold flat seats with an
available EasyFold™ 2nd row release switch in cargo area
•
Sporty Handling: Independent multilink suspension designed to deliver responsive,
confident handling
confident handling
• Energetic
Performance:
All-new 3.5L Duratec 35 V6 engine with 265hp and 250 lb-ft of
torque
•
Standard Ford Safety: AdvanceTrac® with RSC® (Roll Stability Control), Safety
Canopy™, and Side Impact Airbags
Canopy™, and Side Impact Airbags
Recommended Mix:
Retail Mix***
SE
SEL
Limited
25%
43%
32%
Drivetrain
AWD 45%
50%
55%
FWD 55%
50%**
45%
Engine Type
3.5L V6 Duratec 35 Engine
100%
100%
100%
6-Speed Auto Transmission
100%
100%
100%
Key Packages
Convenience Group
55%
100%
100%
Premium Package
—
25%
100%
Seating Flexibility Package
—
29%
100%
Key Options
18" Painted Aluminum Wheel
35%
—
—
18" Premium Painted Aluminum Wheel
—
30%
—
18" Premium Chrome Clad Wheel
—
62%
40%
20" Premium Chrome Clad Wheel
—
—
60%
Audiophile Sound System with CDX6 & 9
Speakers & Steering Wheel Controls
Speakers & Steering Wheel Controls
— 35%
100%
Panoramic Vista Roof
TM
—
40%
40%
Power Liftgate
—
20%
20%
Rear Entertainment System, DVD
—
10%
10%
Reverse Sensing System
15%
30%
100%
SIRIUS
®
Satellite Radio with 6 Month Sub.
15% 30%
30%
SYNC
TM
voice activated hands free system
25%
45%
100%
Tricoat Paint
—
11%
11%
Voice Activated DVD Navigation System
—
16%
16%
*** Rates above represent full model year projections.