Wiley Flickr Mashups 978-0-470-09774-8 사용자 설명서
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978-0-470-09774-8
1
Rewriting the Web
Over the past few years, the Web has seen dramatic growth — both in the actual number of users
and in the sheer volume of information available to them. As more and more people start making
use of the Web, more web sites appear. The volume of available information is overwhelming —
and more importantly, the number of ways in which people wish to use the information available
to them is increasing rapidly.
and in the sheer volume of information available to them. As more and more people start making
use of the Web, more web sites appear. The volume of available information is overwhelming —
and more importantly, the number of ways in which people wish to use the information available
to them is increasing rapidly.
Service providers have come to realize that they simply cannot keep up with demand — they can-
not hope to satisfy all of the people all of the time. The audience out there is so large and diverse
that it is no longer possible to build all the systems their customers desire. Realizing this, some
service providers have addressed the problem in a rather innovative way — instead of closely
guarding their corporate data and systems, they have taken the bold step of opening them up to
the world. Now, if the service you desire isn’t available, the tools are there to take an existing ser-
vice and enhance it yourself. The distinction between service provider and service consumer is
blurring. Consumers are taking control of what they see and sometimes even becoming providers
themselves. Companies like Google, Yahoo!, Amazon.com, and Flickr are among the first to
embrace this new, open Internet, but where they tread, others will surely follow. This first chapter
takes a brief wander through some of the different technologies that have made this shift possible.
not hope to satisfy all of the people all of the time. The audience out there is so large and diverse
that it is no longer possible to build all the systems their customers desire. Realizing this, some
service providers have addressed the problem in a rather innovative way — instead of closely
guarding their corporate data and systems, they have taken the bold step of opening them up to
the world. Now, if the service you desire isn’t available, the tools are there to take an existing ser-
vice and enhance it yourself. The distinction between service provider and service consumer is
blurring. Consumers are taking control of what they see and sometimes even becoming providers
themselves. Companies like Google, Yahoo!, Amazon.com, and Flickr are among the first to
embrace this new, open Internet, but where they tread, others will surely follow. This first chapter
takes a brief wander through some of the different technologies that have made this shift possible.
Web 2.0: Power to the People
Web 2.0 is the new, open Internet — the latest, and indeed greatest, incarnation of the World Wide
Web. But what does Web 2.0 actually mean? The version number suggests a new iteration of tech-
nology, a new software release, but Web 2.0 isn’t actually a technological advancement. There is
no new technology involved — all those Web 2.0 systems that you hear people talking could have
been built several years ago. So what has changed?
Web. But what does Web 2.0 actually mean? The version number suggests a new iteration of tech-
nology, a new software release, but Web 2.0 isn’t actually a technological advancement. There is
no new technology involved — all those Web 2.0 systems that you hear people talking could have
been built several years ago. So what has changed?
The change has been a social one. At the core of Web 2.0 is the idea of collaboration, the common
thread across Web 2.0 systems being the online sharing of information and the networking of
human beings as well as computers. In the world of Web 2.0, web sites are no longer stand-alone
entities. Instead of simply displaying their wares to passing visitors, they become data centers —
feeding information to other applications on the web. The information is not only shared, it is
enriched. Users of shared data are encouraged to add to it, to annotate it. They identify points of
thread across Web 2.0 systems being the online sharing of information and the networking of
human beings as well as computers. In the world of Web 2.0, web sites are no longer stand-alone
entities. Instead of simply displaying their wares to passing visitors, they become data centers —
feeding information to other applications on the web. The information is not only shared, it is
enriched. Users of shared data are encouraged to add to it, to annotate it. They identify points of
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