Vogel's PMC 120 사용자 설명서
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expanding experiences
Engaging consumers
Over the years, your customers have chosen Vogel’s products again and again
because of the extra enjoyment they bring to AV & multimedia equipment. As a
retailer, you can offer Vogel’s products with confi dence, knowing they will delight your
customers while increasing your profi ts on sales. Now we would like to share our vision for
the future of Vogel’s. It’s all about innovation in our brand strategy and product line up.
because of the extra enjoyment they bring to AV & multimedia equipment. As a
retailer, you can offer Vogel’s products with confi dence, knowing they will delight your
customers while increasing your profi ts on sales. Now we would like to share our vision for
the future of Vogel’s. It’s all about innovation in our brand strategy and product line up.
Why a new brand strategy and product line up?
Our new brand strategy clearly communicates the Vogel’s brand to consumers.
It marks a shift from a product brand that sells a piece of hardware to a consumer
brand that creates an emotional connection with its products.
It marks a shift from a product brand that sells a piece of hardware to a consumer
brand that creates an emotional connection with its products.
focus on innovation
Alongside the new brand strategy, we will continue to innovate. For the product line up
we have simplifi ed the complete wall mount portfolio. It will be marketed under one
new Vogel’s identity and product types will be indicated by the words WALL and THIN.
All mounts are designed for LED / LCD and Plasma fl at screens. For Vogel’s THIN products
we are introducing new features and models for medium sized screens (26” to 42” /
66 - 107 cm). Vogel’s WALL products are available for the full spectrum of screen sizes.
we have simplifi ed the complete wall mount portfolio. It will be marketed under one
new Vogel’s identity and product types will be indicated by the words WALL and THIN.
All mounts are designed for LED / LCD and Plasma fl at screens. For Vogel’s THIN products
we are introducing new features and models for medium sized screens (26” to 42” /
66 - 107 cm). Vogel’s WALL products are available for the full spectrum of screen sizes.
Next to our vast base of wall mounts we are marketing products for new categories, with
tablet mounting accessories and placing solutions for gaming consoles.
tablet mounting accessories and placing solutions for gaming consoles.
New brand strategy & product line up
expanding experiences at home
This is an overview of all the living spaces where you can use Vogel’s
products. Each room in the house requires different functionality from
the mount being used. In our communication this image will be used
to inspire consumers about possible solutions for their specifi c living
space/area.
This is an overview of all the living spaces where you can use Vogel’s
products. Each room in the house requires different functionality from
the mount being used. In our communication this image will be used
to inspire consumers about possible solutions for their specifi c living
space/area.
Sales of ultra thin fl at screens will continue
to grow in the coming years.
to grow in the coming years.
2009
LED
NON LED
2010 2011
2012 2013
2014 2015
Retailbrochure_Juni_2011_UK.indb 4
04-08-2011 09:18:00