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“I wanted a system that was user-friendly, fast and
convenient,” recalls Eric Malka, President and CEO of
The Art of Shaving. “It had to be retail-hardened for
durability, and it had to make it easy to capture
customer and transaction information for running
business reports. That led us to HP.”
convenient,” recalls Eric Malka, President and CEO of
The Art of Shaving. “It had to be retail-hardened for
durability, and it had to make it easy to capture
customer and transaction information for running
business reports. That led us to HP.”
“In the previous system of standalones, there was no
way to standardize the security, the users, the
inventory—it all had to be manually done and
manually transferred. With Retail Pro and the HP POS
solution, everything is prepared at headquarters, and
when the new store location is ready to be
implemented, the system is initialized with all of the
setups immediately ready for rollout.”
Mahendran Ramanathan, President, Retail Technology
Experts, Miami Lakes, Fla.
way to standardize the security, the users, the
inventory—it all had to be manually done and
manually transferred. With Retail Pro and the HP POS
solution, everything is prepared at headquarters, and
when the new store location is ready to be
implemented, the system is initialized with all of the
setups immediately ready for rollout.”
Mahendran Ramanathan, President, Retail Technology
Experts, Miami Lakes, Fla.
The Art of Shaving is a unique concept guided by the
expertise and hands-on attention of its founders.
Passionately devoted to the very best in men’s skin
care, they have created an innovative path to optimal
shaving performance called “The 4 Elements of the
Perfect Shave”: Prepare—Lather Up!—Shave—
Moisturize. From a single New York City store 12 years
ago, the company has expanded to some 33 locations
expertise and hands-on attention of its founders.
Passionately devoted to the very best in men’s skin
care, they have created an innovative path to optimal
shaving performance called “The 4 Elements of the
Perfect Shave”: Prepare—Lather Up!—Shave—
Moisturize. From a single New York City store 12 years
ago, the company has expanded to some 33 locations
nationwide with plans for 60 stores by 2010, a
wholesale division that partners with high-end
department stores, specialty stores, spas and resorts, a
highly successful e-commerce site and an international
distribution platform that serves customers around the
world.
wholesale division that partners with high-end
department stores, specialty stores, spas and resorts, a
highly successful e-commerce site and an international
distribution platform that serves customers around the
world.
Out of a total of approximately 200 employees,
roughly 100 interact with the HP POS system with
Retail Pro on a daily basis. As the mission-critical
corporate backbone, the system simply has to work—
reliably, easily and full-featured for network
connectivity.
roughly 100 interact with the HP POS system with
Retail Pro on a daily basis. As the mission-critical
corporate backbone, the system simply has to work—
reliably, easily and full-featured for network
connectivity.
Resolved POS pain: standalone, un-integrated, failure-
prone system
Four years ago, the company’s original POS setup was
none of those things. Five failure-prone standalone
store systems ran un-integrated into the corporate IT
network. Their two- to three-year life spans forced the
company to acquire a variety of differing models,
making it impossible to standardize. For help finding
something better, The Art of Shaving turned to retail
systems provider Retail Technology Experts (RTE) of
Miami Lakes, Fla.
prone system
Four years ago, the company’s original POS setup was
none of those things. Five failure-prone standalone
store systems ran un-integrated into the corporate IT
network. Their two- to three-year life spans forced the
company to acquire a variety of differing models,
making it impossible to standardize. For help finding
something better, The Art of Shaving turned to retail
systems provider Retail Technology Experts (RTE) of
Miami Lakes, Fla.
“We did some consulting to look at their pain points
and to come up with a solution where they could
and to come up with a solution where they could
“Each store runs its own local reports; that’s
why we needed excellent processor speed
and good durability to minimize
maintenance. The HP and Retail Pro POS
solution delivers this local power, along with
the ability to link to corporate headquarters
so we can have a single view of the
enterprise.”
Eric Malka, President and CEO, The Art of
Shaving, Miami
why we needed excellent processor speed
and good durability to minimize
maintenance. The HP and Retail Pro POS
solution delivers this local power, along with
the ability to link to corporate headquarters
so we can have a single view of the
enterprise.”
Eric Malka, President and CEO, The Art of
Shaving, Miami
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